Facebook Advertising
Palazzo on St. Johns upgrades content marketing campaign
As one of Jacksonville’s only newly constructed riverfront condo developments, Palazzo on St. Johns needs to keep its luxury property top of mind with its target audience. Since 2016, BroadBased has been helping them do just that with an integrated digital approach that continues to drive leads and produce results. The latest content marketing…
Read MoreBroadBased 2018 Digital Marketing Survey Results: Part 2!
Last month we published Part 1 of the results from BroadBased’s first-ever digital marketing survey of small business owners, marketers and executives. The response to the survey so exceeded our expectations that we’re back this month with Part 2 of the findings, offering more valuable insights into which strategies worked for companies in 2017, which…
Read MoreTwo quick and easy Facebook ad hacks to improve your campaigns
As more companies make Facebook advertising a larger part of their digital marketing strategy, they’re learning that campaigns can plateau after launch. The platform is constantly making updates and rolling out new features that can make a big impact in a short time. We’ve found two hacks that are especially effective for maintaining performance of…
Read MoreWebsite Refresh: 24/7 Pediatric Care Centers new look
Jacksonville’s leading pediatrician clinic, 24/7 Pediatric Care Centers, has launched a freshly designed website to increase brand awareness, provide valuable resources to patients and families, and grow new patient leads for its three First Coast locations. BroadBased collaborated with artist Russ Wilson to create a custom illustration that serves as the centerpiece of the practice’s…
Read MoreHow will Facebook Zero affect your business?
Facebook has established itself as one of the most powerful digital platforms to drive leads and grow brand awareness. The ability to build an audience and deliver content directly to followers, combined with highly-targeted advertising campaigns, has allowed companies to increase website traffic and leads at a fraction of the cost of other digital tactics.…
Read MoreBroadBased's 2018 Marketing Survey
Create your own user feedback survey
Read MoreFacebook ads stalled? Here’s 3 easy ways to jumpstart them
Last month Facebook announced it eclipsed the 2-billion-user mark — yes, with a “b” — and businesses have taken notice: Facebook’s advertising revenue grew a staggering 53 percent from 2015 to 2016.* But despite the explosion in advertising on the social media giant, not all companies are enjoying the same success. Although properly executed Facebook…
Read MoreUpcoming Facebook Changes
Facebook made some changes this month that may be impacting the appearance of certain page posts. It removed page owners’ ability to customize link data (headline, description and image) that are automatically created when linking to a web page. In the past, we have been able to modify both the image and text if it…
Read MoreWhy Facebook? Give us 30 seconds.
Facebook ad campaigns have increased leads for BroadBased clients by more than eight times over Google. Why? Our new animated whiteboard video draws it up in just 30 seconds.
Read MoreFacebook makes an ‘offer’ your audience can’t refuse
Facebook offers a range of ad types that allow advertisers to diversify their Facebook advertising strategy. One of the ads that may work for your business is the “offer ad.” This relatively new type of ad allows businesses to promote a discount directly from Facebook, eliminating a step in the buyer’s journey. Instead of being…
Read More