Marketing Automation
What’s the Buzz?
2016 marketing terminology can be a bit confusing, but there really is differentiation. Digital Marketing: Digital marketing is an overarching term for the use of digital tools and technology to attract leads and convert them to customers. Activities include search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, display and pay-per-click…
Read MoreAnd Speaking of Nurturing Leads…
By Chris Ramaglia, EVP Digital marketing saw a major shift in 2015, and if we’ve learned anything about internet marketing in recent years, it’s that change is constant and unpredictable. As buying behavior continues to evolve — both online and off — we have to respond with technologies and tactics that sell, and marketing strategies…
Read MoreStop cold-calling and start nurturing
By Chris Ramaglia, EVP Rather than cold-calling unqualified leads, marketing automation software takes a much more thoughtful approach. Based on collected data, it determines where each prospect sits in the sales funnel and markets to them accordingly. When a user clicks on one specific service, we continue to send them strategic communication for that service,…
Read MoreWeb Traffic Sleuthing Generates More Leads
So you’ve got your digital campaign up and running and you’re delivering plenty of new traffic to your website. But are you squeezing full value from your investment? Let’s assume you’ve set up the campaign the right way, with digital advertising driving traffic to a custom landing page where you track campaign results. And maybe…
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