In the age of digital, enrollment marketing methods have to engage today’s tech-savvy students to meet their goals. The key to engaging prospective students is to create a thoughtful strategy, technology and content to produce real, measurable results. How can you improve your digital strategy quickly? Our list will help you. Be Mobile-Friendly Prospective students…

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As 2016 shifts into the second half we’re seeing more and more companies challenged by online lead generation. Whether it’s quantity, quality, or a combination of both, funnel-ready leads seem to be in shorter supply for B2C and B2B companies these days. In response, we’ve put together a road map to help our partners answer…

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More than seven billion people reside on planet Earth, and in 2015 they collectively sent and received more than 205 billion emails. For businesses, email has become the go-to means of interaction for internal and external communications, which has led to the development of standards and best practices. Whether you’re using email to relay information…

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BroadBased EVP, Chris Ramaglia, recently earned his HubSpot Email Marketing Certification. The certification course focuses on how to use email marketing to drive leads and growth. Achieving this certification reinforces Chris’ expertise in lifecycle marketing, segmentation, email design, deliverability, analytics and optimization. “Email is one of the few digital channels that you actually own as…

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Traditional enrollment marketing methods that lean heavily on direct mail and mass e-blasts are failing to engage today’s student. In response, many colleges and universities have over-corrected with insincere and poorly targeted social media efforts that rely too much on data and not enough on thoughtful, experience-driven strategy. These outreaches fall flat as well because…

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We know that as a marketing executive, business development specialist or business owner you’re hearing more and more about marketing automation and the benefits of incorporating it into your business development program. We also know that it’s showing up in your news feeds, industry conferences and peer conversations. And we know it’s getting very hard…

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BroadBased has launched a new website that reflects our sharpened focus on helping growth-minded organizations bridge the digital divide and capture the potential of new marketing technologies and platforms. With engaging design, informative content and clear navigation, the new site gets right to the good stuff — helping you increase sales and build your brand.

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2016 marketing terminology can be a bit confusing, but there really is differentiation. Digital Marketing: Digital marketing is an overarching term for the use of digital tools and technology to attract leads and convert them to customers. Activities include search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, display and pay-per-click…

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By Chris Ramaglia, EVP Digital marketing saw a major shift in 2015, and if we’ve learned anything about internet marketing in recent years, it’s that change is constant and unpredictable. As buying behavior continues to evolve — both online and off — we have to respond with technologies and tactics that sell, and marketing strategies…

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By Chris Ramaglia, EVP Rather than cold-calling unqualified leads, marketing automation software takes a much more thoughtful approach. Based on collected data, it determines where each prospect sits in the sales funnel and markets to them accordingly. When a user clicks on one specific service, we continue to send them strategic communication for that service,…

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