Marketing Strategy
Are you “doing marketing” or do you have a marketing strategy?
When people find out I own a marketing agency, they usually tell me all about how they’re “doing marketing.” They may be “doing digital,” or “doing some TV and radio” or “doing TONS of SEO.” Then I’ll ask them how their strategy is doing, and they usually don’t have a good answer. That’s because more…
Read MoreEnhancing Your Brand through Regular Competitive Analysis
Few marketing teams would skip a competitive analysis when launching a new brand, but how often should you perform the research for your established brand? A competitive analysis provides valuable insights to guide the creation of strategic marketing messages, especially in industries experiencing rapid changes, shifts in technology and new competitors. So that pretty much…
Read More5 Ways to Improve the Value of Your Agency Partnership
Hiring a marketing agency is an investment in your business’s growth, and like any investment, you want to maximize your return. This return is based on the value your agency can create for you. To ensure success, there are five effective ways to get more value from your agency that are often overlooked. While price,…
Read MoreWhat’s a Fractional CMO and Why Would You Need One?
Think about the trusted advisors you rely on and how you work with them. If you’re a business owner, you probably have at least a CPA and an attorney in regular rotation, and you might also have a CFO advisor and HR advisor on call for special projects. You rely on these partners for strategy…
Read MoreThe Benefits of Integrated Marketing Planning
We all know prospective customers need multiple exposures to a brand or product before they consider buying. Exactly how many exposures is up for debate and depends on many variables. To ensure you’re targeting the right audience with these exposures – and that your message is hitting the mark – you need a Strategic Marketing…
Read More2022 Marketing Trends: 3 tactics you need to know to crush your lead gen goals this year
The world of marketing is constantly changing. This was especially true in 2021, which may have seen more changes impact marketing than any in recent memory. Some companies went completely virtual in response to the pandemic, others (like BroadBased) adopted a hybrid model. Employees left their jobs in record numbers, and others took on new…
Read MoreDoes your lead gen strategy pass the test? Here’s how to use A/B testing to make the grade and drive more leads
“Do you think these ads will convert?” This is a question I hear a lot from clients, co-workers and colleagues, and I answer it the same way just about every time: “I don’t know, what happened when you tested them?” The reason I do this isn’t to be smug (well, maybe a little). I ask…
Read MoreBring leads into your funnel with a smooth landing (page)
Picture this: you’ve got your Facebook and Google ad campaigns perfectly dialed in with pinpoint targeting, killer copy and irresistible creative. Once you hit the “go” button, leads should be converting left and right. But what if they’re not? If this has happened to you, there’s a good chance it’s due to a landing page…
Read MoreBroadBased featured on “Buzzworthy Businesses”
Earlier this month, our EVP Chris Ramaglia was a guest on “Buzzworthy Businesses” to talk about marketing and communications trends. Check out the segment below where Chris explains why email is not dead, and how businesses need to be thinking about connecting with their audience.
Read MoreWe know how to grow: BroadBased named one of the 50 fastest growing companies in Jax
Check out the video below to see how excited the BB Team is about being named one of the 50 fastest growing companies by the Jacksonville Business Journal. We are honored to make the list and could not have done it without our clients. We sincerely appreciate the trust and confidence they have in us…
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