Marketing Strategy
How to make sure your marketing doesn’t feel like marketing
Author Tom Fishburne said, “The best marketing doesn’t feel like marketing.” Such a simple statement, and I’m sure most marketers would agree; yet so many of us still struggle to make our marketing feel, well, not like marketing. Why is this important? For one, it’s never been harder to stand out and truly differentiate your…
Read MoreThe Power of an Integrated Marketing Plan for Small Business Owners
“Marketing is a process, not an event. It has a beginning, a middle, but never an end. You improve it, perfect it, change it, even pause it. But you never stop it.” From handling daily operations to strategizing for growth, marketing is only one of many priorities on a small business owner’s plate. If you…
Read MoreIs USPS Informed Delivery in your Marketing Toolkit?
If you’re a direct mail marketer, USPS Informed Delivery should be on your radar. This free service allows consumers to digitally preview their incoming mail each morning through an email that includes a grayscale scan (Mailpiece Image) of the front of their physical mail. It’s a convenient way for users to keep track of their…
Read More4 Of The Biggest Marketing Challenges for 2025
It’s officially 2025, and as always, marketers are busy ringing in the new year by launching their 12-month strategies. As we hustle to execute our tactics and campaigns, we have to be mindful of the new challenges we’ll undoubtedly face this year. The only constant when it comes to marketing is change, and sometimes that…
Read MoreIs it time for your agency to put some “skin in the game” with performance-based marketing?
“I would definitely budget more for marketing if I knew I was paying for results.” That’s a statement I hear from marketing executives and business owners all the time, and who can blame them for saying it? It would be so easy to just pay for marketing services that were generating dollars towards the bottom…
Read MoreAre you “doing marketing” or do you have a marketing strategy?
When people find out I own a marketing agency, they usually tell me all about how they’re “doing marketing.” They may be “doing digital,” or “doing some TV and radio” or “doing TONS of SEO.” Then I’ll ask them how their strategy is doing, and they usually don’t have a good answer. That’s because more…
Read MoreVideo Feature: 3 Tips to Boost Your Marketing Strategy in Q4
BroadBased Partner Chris Ramaglia details his top 3 tips to help your marketing strategy end on a high note in 2023.
Read MoreEnhancing Your Brand through Regular Competitive Analysis
Few marketing teams would skip a competitive analysis when launching a new brand, but how often should you perform the research for your established brand? A competitive analysis provides valuable insights to guide the creation of strategic marketing messages, especially in industries experiencing rapid changes, shifts in technology and new competitors. So that pretty much…
Read MoreThe 3 most overlooked pieces of marketing data that can unlock higher ROI
Usually when we think of marketing data, we turn to analytics and KPIs. Hard numbers and stats that give us the plot points of the story, but fail to deliver the rich details that can create major separation from our competitors. The truth is, some of the valuable insight can be found from sources that…
Read MoreMaximize Your Budget With a Well-defined Target Audience
In today’s highly competitive digital marketing landscape, defining and refining your target audience is essential to optimize your budget and attract more customers. By employing precision targeting, you can ensure that your advertising budgets are utilized to engage only those who are most likely to become prospective customers. Below, we outline some effective processes used…
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