Marketing Strategy
Converting capabilities into sales at Mac Papers Envelope Converters
How do you showcase a 160,000-square-foot plant that manufactures more than 15 million envelopes each day? Jacksonville-based Mac Papers Envelope Converters (MPEC), the Southeast’s leading manufacturer and supplier of printed envelopes, chose to do so with video. The new sales video captures the dynamic environment at the MPEC’s Jacksonville, Fla., production facility, which features printing,…
Read More2011 Public Relations and Marketing Planning
It’s almost time to say goodbye to 2010 and, if you’re anything like us, you’re looking forward to bright business opportunities and new customers in 2011. If you haven’t already done so, you should be busy planning your strategy for success in the new year. “One result of the current economic climate is that we…
Read MoreB2B Marketers: Increasing Investments in Inbound Tactics
An August survey by Marketing Sherpa illustrates which tactics B2B marketers are setting aside more of their budget to accommodate. Big winners include websites, social media, virtual events and webinars, SEO email marketing and Pay Per Click (PPC). The data supports the growing trend of marketers using these cost-effective inbound tools for lead generation.
Read MoreClient Spotlight: 24/7 Pediatric Care Center
In September, longtime BroadBased client Jacksonville Beach Pediatric Care Center, known for being the country’s ONLY 24-hour pediatric office, expanded to a second location on Jacksonville’s Southside and rebranded as 24/7 Pediatric Care Center. Owned by Dr. Norberto Benitez, the five-year-old practice has grown rapidly since it first opened its doors in 2005. Read details…
Read MoreCrisis Communications: Maria Coppola Tells How it’s Done
Our Public Relations Director, Maria Coppola, APR, has an article published in PR News’ Guide to Best Practices in Nonprofit Communications. This first edition special publication is designed to help nonprofits navigate PR, communications and social media. Maria’s 1,000-word article is titled “The Crisis Plan: An Ounce of Prevention is Worth a Pound of Reputation…
Read MoreARDC Dispatches New Service
American Rail Dispatching Center (ARDC), a subsidiary of RailAmerica, is introducing an innovative product for short line and regional railroads. With state-of-the-art dispatching equipment and expertise at its home base in Vermont, ARDC offers dispatching services to small freight railroads across the country. BroadBased Communications copywriters and designers worked in conjunction with the Vermont and…
Read MoreApple’s iPad — Is it for You?
Jules Allen, BroadBased Chief Information Officer There aren’t a lot of companies that can create a buzz like Apple can. Its products are shrouded in secrecy, strategic leaks drip to the press and tech blogs, and before you know it we’re in a global fervor about products such as the iPad. We’re outrageously excited about…
Read MoreUNF Marketing Panel Features BroadBased CEO
From left, Jan Korb, Abel Harding of The Florida Times-Union, Moderator Kevin Monahan of the UNF Small Business Development Center, Nancy Ulrich of Ulrich Research Services and Mike White of Client Focused Media BroadBased CEO Jan Korb was one of four marketing professionals who participated in a panel discussion Feb. 19 at UNF as part…
Read MoreFrom Our Window Wall
The public is the only critic whose opinion is worth anything at all. — Mark Twain
Read MoreMarketing Allocations Shifting in ’09
It may come as no surprise, but according to a survey of U.S. business-to-business marketers, dollars budgeted for a wide range of marketing tactics are quickly shifting into digital territory. As Steve Ellis reports in his blog at thenewmarketing.com, the following are some of the budget winners and losers so far this year, and the…
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