Marketing Strategy
ARDC Dispatches New Service
American Rail Dispatching Center (ARDC), a subsidiary of RailAmerica, is introducing an innovative product for short line and regional railroads. With state-of-the-art dispatching equipment and expertise at its home base in Vermont, ARDC offers dispatching services to small freight railroads across the country. BroadBased Communications copywriters and designers worked in conjunction with the Vermont and…
Read MoreApple’s iPad — Is it for You?
Jules Allen, BroadBased Chief Information Officer There aren’t a lot of companies that can create a buzz like Apple can. Its products are shrouded in secrecy, strategic leaks drip to the press and tech blogs, and before you know it we’re in a global fervor about products such as the iPad. We’re outrageously excited about…
Read MoreUNF Marketing Panel Features BroadBased CEO
From left, Jan Korb, Abel Harding of The Florida Times-Union, Moderator Kevin Monahan of the UNF Small Business Development Center, Nancy Ulrich of Ulrich Research Services and Mike White of Client Focused Media BroadBased CEO Jan Korb was one of four marketing professionals who participated in a panel discussion Feb. 19 at UNF as part…
Read MoreFrom Our Window Wall
The public is the only critic whose opinion is worth anything at all. — Mark Twain
Read MoreMarketing Allocations Shifting in ’09
It may come as no surprise, but according to a survey of U.S. business-to-business marketers, dollars budgeted for a wide range of marketing tactics are quickly shifting into digital territory. As Steve Ellis reports in his blog at thenewmarketing.com, the following are some of the budget winners and losers so far this year, and the…
Read MoreThe Payoff is in the Planning
Making your 2009 marketing dollars work hard for you is more important than ever, and we can help your chances of marketing success by developing an integrated marketing plan. The key benefits of a well thought-out marketing plan include: creation of a long-range strategy to guide your marketing decisions delivery of an annual budget detailing…
Read MoreFocus Groups Offer a Fresh Outlook
Focus groups are a very helpful marketing tool that we don’t think are used enough. We asked Nancy Ulrich, president of Concepts in Focus, a top-rated Northeast Florida research facility in Orange Park, if she could set expectations for a company considering adding focus groups to their 2009 research arsenal. “The very act of sitting…
Read MoreKnowledge is Power
Industry Ad Spending Analysis – Using Standard Industrial Classification (SIC) codes, industry ad-spending reports can be obtained which provide average industry ratios, including advertising as a percentage of sales; advertising as a percentage of margin; and the trend from last year to this year. This information is very useful when determining how much you should…
Read MoreUnique Solutions for Unique Situations
The world’s most advanced diagnostic imaging has arrived in Jacksonville. Precision Imaging Centers has chosen Jacksonville to open a world-class facility that will raise the bar on the quality, comfort and safety of non-invasive diagnostic imaging. To launch its brand in the Jacksonville market, Precision Imaging chose BroadBased to design a marketing plan to reach…
Read MoreIntroducing Our New Marketing Intern
The newest BroadBased team member is intern Desi Desiderio. He’s a south Florida native (Boynton Beach) who will be receiving his MBA from the University of Phoenix in April. Desi cut his teeth in retail as a district manager for General Nutrition Company and later worked as a financial consultant before pursuing his MBA. His…
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