Marketing Strategy
Knowledge is Power
Industry Ad Spending Analysis – Using Standard Industrial Classification (SIC) codes, industry ad-spending reports can be obtained which provide average industry ratios, including advertising as a percentage of sales; advertising as a percentage of margin; and the trend from last year to this year. This information is very useful when determining how much you should…
Read MoreUnique Solutions for Unique Situations
The world’s most advanced diagnostic imaging has arrived in Jacksonville. Precision Imaging Centers has chosen Jacksonville to open a world-class facility that will raise the bar on the quality, comfort and safety of non-invasive diagnostic imaging. To launch its brand in the Jacksonville market, Precision Imaging chose BroadBased to design a marketing plan to reach…
Read MoreIntroducing Our New Marketing Intern
The newest BroadBased team member is intern Desi Desiderio. He’s a south Florida native (Boynton Beach) who will be receiving his MBA from the University of Phoenix in April. Desi cut his teeth in retail as a district manager for General Nutrition Company and later worked as a financial consultant before pursuing his MBA. His…
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