Public/Media Relations
The Case for Press Releases
According to a recent study by Fellows of the Society for New Communications Research, press releases – once the paper-based province of PR professionals – are now primarily online vehicles important to PR and marketing professionals alike, but for different reasons. PR professionals surveyed place more importance on announcing news and influencing thought leaders about…
Read MoreThank You for Shopping at BroadBased
If you’re paying bills for your company, you can now reach for the plastic instead of the pen. BroadBased now accepts all major credit cards, including American Express, Discover, MasterCard, and Visa. “We believe this is another way we can make doing business with us hassle-free,” said Joy Jarrell, traffic manager. “We hope it will…
Read More‘Orphan Works’ in the News
How the Orphan Works Act of 2008 Can Affect Your Bottom Line Orphans are not a subject we would ordinarily cover, except for the word’s importance in copyright law. ‘Orphan’ is the peculiar name assigned to works of illustration, photography, or any art whose original creators or copyright owners have not been found. Under cover…
Read MoreCultivate Stories and Build Your Reputation
Ever wonder how your competition gets featured in the media and you don’t? The foundation of public relations at BroadBased is media relations. Good media relations rely on expert timing, strategic “placement” and the right communicator. We know how to tell your story to the right people — from print journalists to TV and radio…
Read MoreEvent Planning
Planning your next corporate launch party? How about your next press conference or grand opening? Let BroadBased’s PR Division manage and plan your event whether it’s large or small. With experience in planning events from simple press conferences to large shopping center grand openings, BroadBased has the skills and resources to help you save money.…
Read MoreNews from the PR Division at BroadBased
Maria Coppola Named to Mayor’s Communication Subcommittee On December 13, Mayor Peyton announced “The Jacksonville Journey – Take a Step” initiative to reduce the city’s out-of-control murder rate. One of the principals of the program is to assemble community leaders from all walks of life, businesses and civic groups to bring together their collective intellect…
Read MoreFinancial News & Daily Record Talks with Maria Coppola, New PR Director- BroadBased Communications, Inc.
View complete story from the Financial News & Daily Record Financial News & Daily Record – by Mike Sharkey Staff Writer The two awards on the wall say “News Hound” and that’s a pretty accurate description of Maria Coppola. Maybe it started when she was 14 years-old and volunteered to work on then Sen. Bob…
Read MoreMarketing company brings PR in-house with new hire
Jacksonville Business Journal – by Mark Szakonyi Staff Writer JACKSONVILLE — BroadBased Communications Inc., is even broader with the addition of public relations services to its marketing, advertising and design repertoire. The company’s president and founder, Jan Korb, said she decided to bring the public relations services in-house, instead of contracting out, because more of…
Read MoreBroadBased Collects Two Silver Addy Awards
As part of Mayor Peyton’s Literacy Initiative, each baby born in Duval County participating hospitals in 2007 is eligible to receive the free baby RALLY infant literacy kit. The kit contains two custom board books, a key-to-the-city rattle and music CD with custom songs recorded by the Paxon School for Advanced Studies Chorale. The kit…
Read MoreBroadBased Communications – Your Off-Site Research and Marketing Department
Did you know that BroadBased offers a full suite of research services to meet your daily needs? When your internal marketing department is in need of information on a particular topic or company, simply call us and describe your needs. We will find out what is available, then provide an estimate of time and costs…
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