Website Design
Google: Click-through Rates Fell in 2010
In August, Google reported that the average click-through rate (CTR) for banner ads dropped to .09% in 2010, down slightly from .1% in 2009. This data tells us that most banner ads need 1,000 impressions to result in ONE click through to your website. One obvious lesson is how imperative it is for advertisers to…
Read MoreDon’t Rule Out Pay-Per-Click
It was once thought search engine marketing (SEM) and search engine optimization (SEO) were strategies that should work independently of each other. But what marketers have come to realize is when combined, SEM + SEO make for one powerful tool. Pay-per-click (PPC) strategies are an integral part of SEM. In addition to the “organic” search…
Read MoreAndroid, iPhone or BlackBerry: Who’s Winning the Mobile Race?
Although marketers continue to produce printed materials for promotion and internal communications, much of the conversation in our orbit continues to revolve around the digital realm. The question de jour concerns what type of smart phone people are using the most. Depending on the demographics you seek, the answer changes. Companies targeting execs ask that…
Read MoreBroadBased Digital University
The digital learning seminars at BroadBased provide inside information and guidance on the latest digital media strategies. Current topics are listed on our website, and presentations can be hosted in our office or yours. These informal sessions are an efficient way to “ramp up” management on a particular topic they may not be familiar with…
Read MoreBroadBased Digital University
Our digital learning seminars are designed to answer questions on popular online and digital topics. These gatherings are limited to eight people per session, and you needn’t be a client to attend. Attendance is free for current clients and private presentations are also available. A full list of topics is available on our website at…
Read MoreCracking the 2D Code
If there was any question as to THE hot marketing trend for 2011, the answer is becoming fast apparent at BroadBased: It’s mobile tagging via two-dimensional (2D) barcodes. Say what? Here’s the 411: Mobile tagging (very popular in Asia and just now making a significant splash in the U.S.) provides data in the form of…
Read MoreBroadBased Digital University
BroadBased hosts a series of learning seminars designed to answer questions on popular online and digital topics. As technology evolves, so will our seminar topics. These gatherings are limited to eight people per session, and you don’t need to be a current client to attend. Social Search – Learn how social media can impact search…
Read MoreBroadBased Online
While the BROADcast is distributed only once a month, we’re spreading the news daily on top trends and hot topics on Facebook and Twitter. For regular doses of marcom, design and PR news, follow us on Twitter at @BroadBased, and “like” us on Facebook!
Read MoreB2B Apps for Business
There wasn’t an empty seat in BroadBased’s December “What’s In an App?” Lunch and Learn presented by Tonisha Landry-Gaines, BroadBased’s digital media strategist. The presentation, designed to demystify mobile apps for business, was attended by marketers from the legal, financial, insurance, healthcare, transportation and sales & marketing industries. The presentation focused on creating an experience…
Read MoreThe Blood Alliance Launches Smart Phone App
The Blood Alliance (TBA), headquartered in Jacksonville and with operations in North Florida and regions of Georgia and South Carolina, is one of the first community blood banks in the nation to introduce a smart phone App. BroadBased is very pleased to have consulted with TBA over the summer during its exploratory phase, with the…
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