Website Design
New Website for The LBA Group Has Personality Plus
Revitalizing an online brand is an exciting prospect, especially when you get to work with a company as energetic and fun as The LBA Group. A long-time client of BroadBased, The LBA Group is an accounting, consulting and wealth advisory firm based in Jacksonville and the largest local CPA firm in Northeast Florida. The new…
Read MoreBranding Brush Up
Sometimes an individual concept can grow into a driving force for an entire campaign. A recent Mac Papers project is a case in point. What began as a campaign-specific brochure and micro-site grew into revamped messaging, new print materials and a website redesign. While Mac Papers is the leading supplier of fine printing papers and…
Read MoreThe ABC’s of Marketing Fun
“A is for art buyers who are the greatest of souls” and “S is for sexy which sells every time.” If you were following the @BroadBased Twitter account or FaceBook page in May, you were treated to these lighthearted nuggets of wisdom and many more from illustrator Richard Goldberg’s The ABC’s of Marketing. We had…
Read MoreThree… Two… One… Launch!
In addition to the newly launched Mac Papers website, BroadBased also recently wrapped up two other Web projects for Riverplace Tower and Driver McAfee Peek & Hawthorne. Our process for designing a website begins with our comprehensive Website Planning Guide. The guide enables us to collaborate with each client to define website goals and objectives,…
Read MoreBroadBased Online
While the BROADcast is distributed only once a month, we’re spreading the news daily on top trends and hot topics on Facebook and Twitter. For regular doses of marcom, design and PR news, follow us on Twitter at @BroadBased, and “like” us on Facebook!
Read MoreBenchmarking Email Open Rates
While you certainly desire that everyone on your e-newsletter list would open and read it, that’s just not going to happen. But before your CEO complains to you about low open rates, arm yourself with some industry facts. According to a July 2011 Email Marketing Metrics Report from MailerMailer.com: Once your email campaign has been…
Read MoreBroadBased Online
While the BROADcast is distributed only once a month, we’re spreading the news daily on top trends and hot topics on Facebook and Twitter. For regular doses of marcom, design and PR news, follow us on Twitter at @BroadBased, and “like” us on Facebook!
Read MoreStrategic PR and BusinessWire
In March, BroadBased held an educational seminar with BusinessWire to show off all the latest benefits of the company’s mobile, SEO, online and social media technologies. BusinessWire, a Berkshire Hathaway Company, gave our clients and partners an in-depth education on writing press releases targeted for all the platforms. Marketing directors love the awesome analytics that…
Read MoreOnline Advertising Budgets Still Rising
A January study by eMarketer.com predicts that online marketing will post a 20% growth in 2012, surpassing gross print ad spending for the first time. The study goes on to state that the growth of TV advertising will remain relatively untouched by online spending.
Read MoreGreat Websites Come in Threes
Enhanced EmployBridge sites go from design to launch in just nine months. The BroadBased team recently wrapped up a trio of websites for EmployBridge, a privately owned national leader in branded, industry-specific staffing solutions. Boasting nearly 150 locations throughout the United States, EmployBridge is the fastest-growing national provider of staffing and workforce solutions. Each of…
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