Website Design
New Ideas for 2010 Annual Reports
Over the years, we’ve seen many of our clients turn away from the elaborate, full-color, magazine-style annual report toward simpler, shorter print treatments. And many companies across the U.S. (as many as 75 to 85 percent by some estimates) have gone on-line with their annual reports, regardless of the size or breadth of their print…
Read MorePushing the Button on Social Media Marketing
So your company has experimented with social media over the last year and you “get it.” Now you’re ready to commit to a program and you want to do it right. How do you use your internal and external resources most efficiently? Are you ready to jump in but prefer some guidance before the training…
Read MoreMeet Richard Willich
Richard Willich, the CEO and Chairman of MDI Holdings has fast become one of our area’s most watched CEOs. Not only is he the CEO of the largest employer in St. Johns County, he is also a historian, a veteran, a philanthropist and a man of deep spiritual faith. Having not been in the area…
Read MoreFacility Automation Solutions (FAS)
Facility Automation Solutions (formerly W.W. Gay Facility Automation) needed a comprehensive B2B Web site to concisely present the company’s capabilities in implementing “smart” building operating systems. The company has long played a role in ensuring comfort, energy conservation and operating efficiency in many of Northeast Florida’s most high-profile institutions. From copywriting to creative services, BroadBased…
Read MoreIn the News: Gazing into the Crystal Ball for 2010
If you’re looking for a good overview of marketing trends for the coming year, you’d do well to check out the article “Strategies That Sell” in 904 Magazine’s December 2009 issue. The article provides a virtual roundtable of opinions from businesses in and around Northeast Florida — printing, retail, medical, media buying, direct mail and…
Read MoreBroadBased Welcomes New Clients
Getting to know new clients is one of the most exciting aspects of the marketing and communications business, and we’re pleased to extend a warm welcome to our five newest — The Blood Alliance, Florida State College at Jacksonville Foundation, W.W. Gay Facility Automation Solutions, Paper Retriever and MDI Holdings. We look forward to featuring…
Read MoreBeyond the Hits
Using Google Analytics to shape the response to your Web site. Your Web site is one of the best promotional tools you’ve got. But more and more often we’re finding that some clients aren’t really using this tool to see how well their site is working for them. So with this special issue of BROADcast,…
Read MoreOnline Reputation Management Should be a Priority
Online Reputation Management (ORM) is a relatively new industry brought to the forefront by the massive volume of content created on the Internet each day. This content is created by traditional news and journalism outlets, trade and cause-related Web sites, user-created blogs, social media outlets and all manner of specialized Web sites featuring any subject…
Read MoreEdwards Cohen Attorneys at Law
Edwards Cohen Attorneys at Law (EDCO), based in downtown Jacksonville, is a law firm whose boutique size and tight focus distinguish it among area firms. EDCO’s previous Web site was flash-based, and therefore the content was not visible to search engines – a feature that is important to the firm. BroadBased consulted with EDCO to…
Read MoreNew Look for BBased.com
After seven months of planning, writing and designing, we are excited to announce the launch of a new, refreshed BroadBased Web site. This redesign marks the third iteration of BBased.com since launching our first site in 2001. Since that time, we have redesigned twice to better reflect our capabilities as we expand staff and services.…
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