Archive for 2009
Paper Retriever Fetches Attention in Jacksonville
We promised to tell you about Jacksonville’s newest corporate citizen earlier this fall and we can’t wait for you to get to know them! Paper Retriever, the recycling arm of AbitibiBowater, North America’s largest manufacturer of newsprint, selected BroadBased Public Relations to lead the PR and community relations efforts when they entered the Jacksonville market…
Read MoreBroadBased Welcomes New Senior Art Director Karen Kurycki
We are thrilled to welcome a new broad, Karen Kurycki, as our senior art director. A Jacksonville resident since 2004, Karen has made a significant contribution to the local graphic arts scene as an artist, a volunteer for the arts community and currently vice president of AIGA, the oldest professional organization for design. A native…
Read MoreMac Papers Envelope Converters
A new brochure for client Mac Papers is now available and highlights the benefits of their Mac Papers Envelope Converters (MPEC) division. MPEC delivers cost-saving solutions for customers who need printed envelopes — either standard or custom designed — in bulk quantities. You might not know it, but MPEC, in business since 1967, manufactures and…
Read MoreCongratulations, Maria!
Maria Coppola, Director of Public Relations, recently completed a long-term goal of earning her Accreditation in Public Relations (APR). Established in 1964, the Accreditation Program is the profession’s only national post-graduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation…
Read MoreBroadBased Wins FiberMark Specifier Award
And speaking of Mac Papers, we were thrilled to learn last month that we won a FiberMark Specifier Award for a pocket folder we designed for The LBA Group. The folder was printed on FiberMark Suedetex Cover and printed at Southeast Printing with paper from Mac Papers. Awards are granted for projects using FiberMark cover…
Read MoreReady for Prime Time
BroadBased produced its first-ever commercials last month for client The Blood Alliance. And what a great experience it was! It’s part of an educational campaign to raise awareness of The Blood Alliance (TBA) and the invaluable work it does. “It began as recognition that we had a real need to refocus our marketing efforts,” said Jason…
Read MoreBroadBased Welcomes New Clients
Getting to know new clients is one of the most exciting aspects of the marketing and communications business, and we’re pleased to extend a warm welcome to our five newest — The Blood Alliance, Florida State College at Jacksonville Foundation, W.W. Gay Facility Automation Solutions, Paper Retriever and MDI Holdings. We look forward to featuring…
Read MoreSpecialty Papers on the Eco Side of Green
Check out Jacksonville-based Mac Papers’ new line of environmentally responsible papers. Eco-Varsity, developed specifically for educational institutions, provides a high quality, reasonably priced paper selection for schools pre-K through college that support a commitment to environmental stewardship. “BroadBased was extremely helpful in crafting the right message for this piece,” said David Bowers, director of marketing…
Read MoreBring on the Briquettes
BroadBased had the pleasure of helping the Florida State College at Jacksonville Foundation fire up the grill for a fundraising roast of State Sen. Steven Wise on Sept. 17. We worked with Fort Lauderdale artist Bonnie Lallky-Seibert on a custom photo/illustration to showcase Wise on the “hot seat” and capture the spirited fun of the…
Read MoreOff the Wall
Facebook has its Wall. We have our Wall of Windows. Our conference room windows are etched with a mini-library of inspirational quotes on marketing, design, and communications. We hope to never keep you waiting in the lobby long enough to read them all, so we’d like to share one of the quotes with you in…
Read More