Archive for 2009
New Look for BBased.com
After seven months of planning, writing and designing, we are excited to announce the launch of a new, refreshed BroadBased Web site. This redesign marks the third iteration of BBased.com since launching our first site in 2001. Since that time, we have redesigned twice to better reflect our capabilities as we expand staff and services.…
Read MoreCoppola Named Among Jax’s ‘40 under 40’
BroadBased’s Director of Public Relations, Maria Coppola, was recently named among Jacksonville’s best and brightest in the annual ‘40 under 40’ promotion sponsored by the Jacksonville Business Journal. “It’s a well-deserved honor,” said BroadBased President Jan Korb. “Every day we see the value Maria adds to our company and our clients’ businesses in her role…
Read MorePrint Taking a Bigger Piece of the Budget Pie?
BroadBased owner Jan Korb turned up a surprising result when studying the company’s first quarter business mix. “We have several in-house services that we track including public relations, marketing planning and print and online development,” says Korb. “While it certainly takes more than one quarter for a trend to take shape, we are very surprised…
Read MoreFlorida Coastal Adds Twitter to Communications Strategy
On the heels of the March BROADcast reporting on the use of Twitter for business, Florida Coastal School of Law has launched its own official Twitter micro-blog. “We are using it as a means to reach prospective and current students, as well as our 2,000+ alumni living across the country,” says Brooks Terry, Marketing Director.…
Read MoreManson Construction Takes Top Honors
We couldn’t be prouder of our client Manson Construction, a privately held dredging and marine construction company based in Seattle, which was named in the number-one spot for construction projects in 2008. Manson Construction and project partner Flatiron Construction built the I-35W Bridge in Minneapolis after the old bridge collapsed in April 2008. Flatiron-Manson was…
Read MoreKeeping Tabs on Twitter
If your company is looking for a new ways to find or reach customers, we suggest you look into Twitter. It has moved quickly beyond the world of social media-savvy teens and into marketing departments and board rooms. We use it ourselves, and other companies like Dell, JetBlue, H&R Block, and the Lakeland, Florida, Police…
Read MorePicture Your Face on Facebook
Picture this scenario: You need a campaign to reach the 20-somethings in your town. You place an ad on Facebook. You also place print and radio ads that run concurrently. The results: through the real-time monitoring on Facebook, you learn that your ad received nearly two million views and 500 click-throughs to the page you…
Read MoreOutdoors and Loving it with Jacksonville Kids
Two BroadBased employees recently shared moments in the sun with area children. More than 200 children participated in the latest RALLY Jacksonville! event – Great Outdoor Adventure – as part of Mayor Peyton’s Book Club early literacy program. During the morning’s activities, Jacksonville Mayor Peyton was present to help with a tree planting. The children…
Read MoreCongratulations to our PR Star
Our Public Relations Director Maria Coppola was recently named to the Board of Directors of the Jacksonville Chapter of the Florida Public Relations Association (FPRA). As an experienced PR professional with more than 17 years in the media industry, she was also named the Media Relations Chair for the group. Right now, Maria is busy…
Read MoreKudos to BroadBased Prez Jan Korb
We think she’s the greatest. But now it’s not just coworkers and friends who say so. Last month, Jan was all modesty as she received the Silver Medal Award from the Jacksonville chapter of the American Advertising Federation (AAF). The award recognizes the person who has made the most significant individual contribution to the industry…
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