Posts by Alexandra Morrison
Colorful clicks: Instagram ad update
A seemingly subtle change to Instagram ads could make a significant difference in click-through success. Facebook is continuing to add value to the platform by rolling out an update that allows ads to blend more seamlessly into the Instagram user feed. Ads currently feature a blue call-to-action button to differentiate them from standard posts. The…
Read MoreFacebook cover videos put your brand on the move
One of Facebook’s most-recent updates gives businesses the ability to grab users’ attention much more effectively. The update allows you to replace your static Facebook cover image with a video that begins playing immediately when someone opens your page on a mobile or desktop device. Because video is much more effective at attracting eyeballs than…
Read MoreUpcoming Facebook Changes
Facebook made some changes this month that may be impacting the appearance of certain page posts. It removed page owners’ ability to customize link data (headline, description and image) that are automatically created when linking to a web page. In the past, we have been able to modify both the image and text if it…
Read MoreIZEAFest 2017
BroadBased was excited to attend this year’s IZEAFest Conference, which focuses on content and influencer marketing. Speakers included marketing executives from global brands such as Disney, Chipotle and Hewlett Packard, as well as technology giants such as Google and Yahoo. The event was capped off by a networking event held at Universal’s Islands of Adventure…
Read MoreThe fool-proof way to make your emails stand out in 2017
Do I have your attention? That’s what a strong headline can do for your content marketing strategy in 2017. Content marketing is quickly becoming a cornerstone of a brand’s digital marketing strategy and with so much content fighting for attention on our newsfeeds, the headline is often the only part of an article we see…
Read MoreHave you seen Facebook's new canvas ads?
Social media marketing continues to increase year after year and Facebook continues to lead that charge by controlling 18% of the market share. As Facebook dominates the social media marketing game, they have introduced a new type of mobile ad experience, Canvas ads. Capitalizing on mobile advertising’s growth over desktop, Canvas ads allow advertisers to…
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