Posts by Chris Ramaglia
EVP Chris Ramaglia interviewed on WOKV's Marketing Advisors
The Marketing Advisors tracked down Chris Ramaglia earlier this month for a live radio interview about digital marketing on WOKV. Our executive vice president and digital market guru talked with Rusty Winter and Traig Kaszyk about the importance of a mobile presence, video marketing and much more. Check out the interview below and get in…
Read MoreVideo Marketing: Get shooting or get left behind
Video has changed the way all of us consume content. Instead of watching TV broadcasts on big flat screens, we are turning to on-demand streaming video on our smartphones and tablets. What does that mean for businesses hoping to attract consumers’ attention and bring in new business? It means they need to get on board…
Read MoreFacebook makes an ‘offer’ your audience can’t refuse
Facebook offers a range of ad types that allow advertisers to diversify their Facebook advertising strategy. One of the ads that may work for your business is the “offer ad.” This relatively new type of ad allows businesses to promote a discount directly from Facebook, eliminating a step in the buyer’s journey. Instead of being…
Read MoreFacebook ads outperforming Google ads
Advanced targeting, eye-catching design and flawless mobile device experience are just a few reasons why we’re seeing our clients’ Facebook ads outperform their Google counterparts. In the past five years at BroadBased, we’ve spent over $100,000 on Facebook ad campaigns, and in some cases we’re able to deliver as much as 80 percent more traffic…
Read MoreIs bite-size the right size for your next digital launch?
Digital marketing is evolving so quickly and strategy adjustments occur so frequently that some companies are understandably gun shy about launching big new campaigns. But while waiting for the “perfect time” might seem prudent, in reality it gives nimble competitors a head start and ultimately costs much more in lost revenue and market share. The…
Read MoreMobile marketing: From optional to critical
A strong mobile presence is no longer a “nice to have,” it’s a priority for companies that hope to maintain a steady flow of leads online. From your website and search engine results to your ad campaigns, if they’re not built for mobile, they’re not built for success. “Whether it’s a retail product or a…
Read MoreDon’t treat your business Facebook account like a pinball game
With the start of the New Year, we like to advise our clients to make a resolution to use the wealth of data available on Facebook to target their marketing efforts. Treating Facebook marketing like a pinball game — launching balls blindly and hoping they hit a few targets before dropping from sight — is…
Read MoreIs your enrollment marketing strategy earning A’s or F’s?
At BroadBased Communications, higher education clients often come to us asking for ways to boost the number of prospective students they’re reaching via social media. All too often, they report they’re active across a range of digital channels with no solid strategy in place and only limited success. Before we advise them on ways to go…
Read MoreDebunking the 4 biggest myths of email marketing
More and more companies are marketing to prospects and customers via email, from local “mom and pops” all the way up to Fortune 500 enterprises. And with good reason, as email marketing averages an ROI of $38 for every $1 spent (Email Monday). But this widespread adoption has also brought about a variety of misconceptions that…
Read MoreWhat will B2B digital marketing look like in 2017?
Today’s B2B buyer is taking a much different path to make their decision than in the past, yet many companies are still marketing to them the same way they did a decade ago. In 2017, effective digital strategies will be built around the modern buyer’s process and appeal to the way they prefer to be pitched…
Read More