Posts by Chris Ramaglia
BroadBased Lead Generation Webinar: How to Prevent a "Leaky Bucket"
Is your digital strategy producing a steady flow of leads, or is traffic leaking out of your website without converting? This is the topic of our recent digital marketing webinar, where our EVP Chris Ramaglia explained what a leaky bucket is, and how we’ve helped our clients patch theirs and drive more leads. Check it…
Read MoreEpisode 2 of our Digital Lead Insider video series
BroadBased EVP, Chris Ramaglia and Dagmar Marketing CEO, Chris Gregory are back for the second episode of our Digital Lead Insider video series to give you an in-depth look at our 2019 Digital Marketing Survey. The topic for today is lead generation and Chris² discuss some surprising results from the survey, as well as give…
Read MoreMeet your digital marketing funnels' secret weapon: Video
Marketers are putting more and more emphasis on building and strengthening their digital marketing funnel, and with good reason. Funnels provide a predictable and scalable system to convert traffic to leads, leads to customers, and customers to loyal fans that will happily provide you with referrals. In most digital marketing funnels, content acts as the…
Read MoreGet the inside scoop with our new digital marketing video series
The first episode of the Digital Lead Insider with BroadBased’s own Chris Ramaglia and Dagmar Marketing’s Chris Gregory has launched and you can check it out below. Chris² share their insights on the latest digital marketing trends, as well as what strategies are driving leads for their clients. Stay tuned for next month’s episode where…
Read MoreBroadBased: 2019 Digital Marketing Survey Results
A surge in email marketing success, improved goal achievement and big plans to increase marketing budgets are some of the key findings from the 2nd Annual BroadBased Digital Marketing Survey. Small business owners, marketers and executives who responded to our survey provided valuable insights into what’s working, what’s not and where they’re taking their digital…
Read More2020 Digital Marketing Survey
Did your 2019 marketing tactics perform to expectation? We’re surveying friends, clients, and associates to better understand what worked, what didn’t, and where you’re taking your marketing strategy in 2020. It’s only 10 questions, takes less than a minute to complete (we actually timed it), can be filled out anonymously, and there’s a chance to win a…
Read MoreDrive more leads and sales with social proof
Advertising and websites are great for getting your name and products in front of prospective customers, but converting that exposure into leads and sales requires prospects to believe that what you say about yourself is true. The best way to build that trust is through a concept known as “social proof,” which is a fancy…
Read MoreAre you posting what consumers want to see?
Your social media content strategy may be missing the mark when it comes to posts that will drive engagement and shares. A recent report by Sprout Social found that brands create educational and storytelling content most often, but those aren’t the most sought-after by potential buyers. Here’s how to give them what they’re after. Discounts…
Read MoreStruggling with a stalled campaign? It’s time to call out your call-to-action
Your call-to-action (or CTA) makes or breaks the performance of your marketing campaigns. If you have a weak CTA, then no one is going to click-through to see what you have to offer. These tips will help you develop a winning CTA to meet your business goals. Make It Urgent People have a lot on…
Read MoreThree ways to get more out of your agency partnership
Your marketing agency is an extension of your team. Its professionals bring specialized expertise and experience that you don’t have the time or resources to recruit and manage in-house. As with any critical part of your organization, you want to get the most out of the time and budget you’re investing to achieve your business…
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