Posts by Jan Hirabayashi
CSI Professional Site Completes CSI Web Presence
Three companies. Three niches. One culture. One brand. That was the challenge facing The CSI Companies, a Jacksonville-based people solutions provider, when it set out to revamp its Web presence. We reported in May how BroadBased provided a solution for the corporate-level website — TheCSICompanies.com — and now CSI has added the final piece. The…
Read MoreThe LBA Group wins BizTech Award for Web Results
The LBA Group, North Florida’s largest locally owned CPA firm and a BroadBased client, recently brought home a BizTech Award from the Jacksonville Business Journal for “Best Use of Website to Generate Business Leads.” BroadBased designed the site, www.TheLBAGroup.com, which launched in 2012. “Since the redesigned site went live, more than $100,000 of new business…
Read MoreWhat’s News at BroadBased
Pappas Promoted > Despina (Desi) Pappas has been promoted from marketing and PR coordinator to digital marketing account strategist. “Desi’s role in the agency has evolved over the last two years,” said Jan Korb Hirabayashi, BroadBased’s CEO. “This new title more sharply reflects her emphasis on managing our clients’ digital assets from concept through execution…
Read MoreCan Google AdWords Work for You?
Although online advertising covers a broad territory, Google AdWords is one of the hottest vehicles for getting online customers onto your website. AdWords is the way you get listed at the top and along side of Google search results. It’s pay-per-click advertising, meaning you only pay when someone clicks on your ad. “It sounds simple…
Read MoreStriking PR Gold with JAX2025
Doing excellent work and helping the community are two of life’s most-rewarding accomplishments. So it was an especially proud moment for BroadBased Communications when we received top honors at this year’s Golden Image Awards, the Florida Public Relations Association (FPRA) organization’s annual statewide awards program, for our work on the JAX2025 initiative. JAX2025 is a…
Read MoreUptick in Click
Things keep clicking along in the world of pay-per-click (PPC) advertising. Here at BroadBased, we’ve seen a large shift in client budgets to online opportunities, including PPC — and we’re not alone. The 2013 State of Paid Search report recently released by Hanapin Marketing reveals that 70 percent of PPC marketers increased PPC spend this year…
Read More5 Things Employees Really Want to Know
BroadBased CEO, Jan Korb, was recently featured in the International Association of Business Communicators’ (First Coast Chapter) online newsletter about obstacles to effective employee communications. Read her comments on five things employees really want – and need – to know for peak on-the-job performance.
Read MoreA Vibrant New Web of Goodwill
With expanding programs, smart merchandizing, and savvy use of technology, Goodwill Industries of North Florida has built itself into one of the premier Goodwills in the nation — second only to Goodwill of New York and New Jersey, in connecting people with jobs. But while the organization has flourished, its website had failed to reflect…
Read MoreOur new ‘sustainable’ resource: Marylee Sauder
Sustainability has gone from a nice-to-have extra to a business imperative in corporate America. But while companies have added sustainability to their missions, many have struggled to effectively communicate their sustainability commitment to customers, employees, shareholders, and the community. BroadBased can help you address that challenge with our newest resource partner, Marylee Sauder. With more…
Read MoreThe Latest Internet Marketing Trends
What’s hotter at BroadBased than our morning cup of joe? Discussing the latest Internet marketing trends. From where we sit, the evolution of online marketing strategies is showing no signs of slowing down. The ReTargeter blog put it best when it said “innovation, not stagnation” is the rule of day. While organized social media services…
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