Posts by Jan Hirabayashi
Wishing you the very best that the holiday season has to offer!
To make this season even sweeter, we’ve compiled more of our favorite holiday recipes for your enjoyment. Please view the online flipbook, or click here to start an immediate PDF download here.
Read MoreJAX2025: Imagine it. Build it. Reach it.
It’s about our vision. It’s about our future. We’re proud to announce BroadBased’s selection as the marketing communications partner for the Jacksonville city-wide initiative, JAX2025. Facilitated by the Jacksonville Community Council Inc. (JCCI), JAX2025 is a community-owned and community-driven visioning initiative designed to create and execute a vision for the city of Jacksonville. The BroadBased…
Read MoreC’mon, Do Something Heroic
Jacksonville truly is a city of heroes. And you’re one of them. Please help Jacksonville dream big by participating in JAX2025. If you or your organization would like to help promote JAX2025, please consider the following list of options: Take the Survey. Like JAX2025 on Facebook and share our posts. Add a JAX2025 link or…
Read MoreTeam News
BroadBased announces the addition of David Carrier to our staff. David will contribute to several areas of the company, including design, marketing and production. “I couldn’t be prouder to have David on-board with the BroadBased team,” said Jan Korb, BroadBased’s CEO. “David is a well-respected and long-standing figure in our industry, and he brings with…
Read MoreGoodwill of Northeast Florida Names BroadBased Its Agency of Record
We are proud to welcome Goodwill of Northeast Florida to the BroadBased family of clients! Goodwill’s strong brand, business focus and community-conscious mission make the organization a great fit for BroadBased. Goodwill provides job training and placement services for job seekers in Northeast Florida primarily through funding generated from sales at its Goodwill thrift stores.…
Read MoreNew Website for The LBA Group Has Personality Plus
Revitalizing an online brand is an exciting prospect, especially when you get to work with a company as energetic and fun as The LBA Group. A long-time client of BroadBased, The LBA Group is an accounting, consulting and wealth advisory firm based in Jacksonville and the largest local CPA firm in Northeast Florida. The new…
Read More2012 In-house Marketer Qualifications?
It’s not unusual for us to field referral requests from clients and colleagues seeking candidates to fill design, marketing or public relations positions. After all, word of mouth can still be an effective way to find great candidates. Recently, however, due to recent advances in marketing technology (we think), job descriptions are showing signs of…
Read MorePackaging Design for Mac Papers
Senior Art Director, Robert Hedges, recently completed this redesign of Mac Papers’ Quick Copy line of paper, giving a fresh look to a best seller.
Read MoreCMO Confidence in Social Media
Three out of every four chief marketing officers (CMOs) say social media efforts are having a positive impact on sales, according to a July 25 white paper from Bazaarvoice.com. Other key findings in the paper, titled Chief customer advocate: How social data elevates CMOs, include: Social data impacts decisions for nearly all CMOs. Almost half…
Read MoreCoastal Law Finds Facebook Advertising Success
“We knew we needed to segment our prospective audience to put meaningful content in front of them,” says Alan Smodic, Web Communications Manager at Coastal Law. “This campaign targeted those specific students and brought them to our space. The quick success has given our admissions staff an outlet to connect with students as they choose…
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