Posts by Jan Hirabayashi
And the Award Goes to…
…the Police Athletic League of Jacksonville (PAL)! BroadBased is excited to announce PAL of Jacksonville has been chosen to receive our 2012 non-profit partner award, which includes a $25,000 donation of marketing, design and public relations support. “It was a competitive process,” said Jan Korb, BroadBased’s owner and CEO. “Our entire staff is very much…
Read MoreHow Do You Calculate ROI?
Perhaps a better question is do you calculate the return on your investment in marketing initiatives? If so, which method do you use? Below, we offer a variety of formulas commonly used in the marketing industry. Each of the three formulas begins with the gross profit or customer lifetime value of the initiative. From that…
Read MoreStart Planning for 2012 Marketing Spending
A clear and cohesive plan will let you make the most of all marketing opportunities. Yes, we said it: 2012. This year is more than half over, and as we find ourselves speeding toward Labor Day we are already working with many clients to budget for marketing activities well into next year. Maybe you have…
Read MoreTeam Building
Please welcome Adam Price as the newest member of the BroadBased design team. Adam joined the firm in June as a junior graphic designer, assisting in the development of client print and web materials. A native of North Florida and a recent graduate of The Art Institute of Jacksonville, Adam previously worked for the U.S.…
Read MoreGoogle: Click-through Rates Fell in 2010
In August, Google reported that the average click-through rate (CTR) for banner ads dropped to .09% in 2010, down slightly from .1% in 2009. This data tells us that most banner ads need 1,000 impressions to result in ONE click through to your website. One obvious lesson is how imperative it is for advertisers to…
Read MoreSpeak Up!
Writing for a speaking engagement is not that much different than writing for a customer, employee or investor communications piece (except for the “insert joke here” instruction). Getting in front of an audience is an excellent way to enhance an individual reputation as a subject matter expert. Of course, when speaking in front of a…
Read MoreBroadBased in the News
Jan Korb , BroadBased’s CEO, was one of four panelists for the Jacksonville chapter of the American Marketing Association’s (JAMA) August event: The Role of Design in Marketing. Also featured on the panel were Jeff Spear of Studio Spear, Al Emerick of Hospital Physician Partners and Caron Streibich of OptaComp. For more information about JAMA…
Read MoreMagazine Advertising Rebound
With all the conversation about online advertising, marketers would be remiss to not include print advertising in the marketing mix. According to the Publishers Information Bureau, total magazine advertising revenue for the first half of 2011 increased 4% versus the same period in 2010. This marks the fifth consecutive quarter that magazines have posted increases…
Read MoreA Respectable Marketing Response
You say your most recent direct mail effort resulted in a 1.25% response rate? And the click-through rate of your most recent Adwords ad was the same? Depending on your industry and audience, those numbers could be ample reason to toot your horn to the brass. Below, we present a compilation of common marketing response…
Read MoreDoes PR Have a Seat at your Table?
A recent study by Hotwire and The Holmes Report revealed public relations professionals believe senior management leaves them outside the top table in their companies. The Holmes Report, in a poll of senior global communications executives found 59% of respondents do not think public relations has a seat at the table with top senior management.…
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