Posts by Jan Hirabayashi
Wishing you the very best that the holiday season has to offer!
To make the season even sweeter, we’ve compiled some of our favorite holiday recipes for your enjoyment. Please view the online flipbook, or click here to start an immediate PDF download here.
Read MoreThe Benefits of a Good Creative Brief
Make sure to obtain sign-off of the document from everyone in the chain of approval before starting your project. At a recent meeting of marketing professionals, we were surprised to hear about the number of corporate marketing department staffers who don’t, can’t or aren’t allowed to execute creative briefs with their internal customers. We found…
Read MoreCustom Illustration: Affordable and Effective
BroadBased recently completed the sixth issue of Coastal Law Magazine, the alumni, faculty and student publication for the Florida Coastal School of Law. The magazine, in its third year, has been honored several times since inception with design awards from The Council for Advancement and Support of Education. A key feature of the magazine is…
Read MoreSEO and the News Release
Although not all news releases will be picked up and covered by journalists, the content can be great for your company’s or organization’s website. Much has been said about the dying art of the news release, including that it’s outdated and unnecessary. However, if content is king, then a more perfect news release can go…
Read MoreBroadBased in the News
In an October 2011 marketing article for 904 Magazine, Jan Korb, BroadBased’s CEO, writes about how to set a marketing budget. In the article entitled “Think Strategically” on page 24, Korb differentiates between a marketing plan and a marketing budget, and offers strategies to identify benchmark budget numbers in your own industry.
Read MoreNews Release or Story Pitch?
Briefly, news releases are tools PR pros use to entice someone into taking a larger interest in a story. A conversation we often have with new or prospective public relations clients concerns the role of a news release. While PR consultants still rely on news releases to help achieve client communication goals, a release is…
Read MoreAnd the Award Goes to…
…the Police Athletic League of Jacksonville (PAL)! BroadBased is excited to announce PAL of Jacksonville has been chosen to receive our 2012 non-profit partner award, which includes a $25,000 donation of marketing, design and public relations support. “It was a competitive process,” said Jan Korb, BroadBased’s owner and CEO. “Our entire staff is very much…
Read MoreHow Do You Calculate ROI?
Perhaps a better question is do you calculate the return on your investment in marketing initiatives? If so, which method do you use? Below, we offer a variety of formulas commonly used in the marketing industry. Each of the three formulas begins with the gross profit or customer lifetime value of the initiative. From that…
Read MoreStart Planning for 2012 Marketing Spending
A clear and cohesive plan will let you make the most of all marketing opportunities. Yes, we said it: 2012. This year is more than half over, and as we find ourselves speeding toward Labor Day we are already working with many clients to budget for marketing activities well into next year. Maybe you have…
Read MoreTeam Building
Please welcome Adam Price as the newest member of the BroadBased design team. Adam joined the firm in June as a junior graphic designer, assisting in the development of client print and web materials. A native of North Florida and a recent graduate of The Art Institute of Jacksonville, Adam previously worked for the U.S.…
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