Posts by Jan Hirabayashi
She's Got The Whole World In Her Hands
BroadBased Senior Art Director, Karen Kurycki, is working with the City of Jacksonville’s Office of Special Events to develop promotional materials for Jacksonville’s 19th Annual World of Nations Celebration. The event, to be held April 28 to May 1 at Jacksonville’s Metropolitan Park, celebrates the rich cultural traditions and unique heritage of people from around the…
Read MoreBroadBased In The News…
Jan Korb, BroadBased CEO, authored an article on marketing strategies for 2011 in the February issue of 904 Magazine. In the article, Korb discusses the shift of marketing dollars from traditional to digital endeavors and identifies new tools for the savvy marketer’s toolbox.
Read MoreFlagler College Communication Week
Members of the BroadBased team are honored to once again take part in the Flagler College Communication Week, scheduled for the second week of March. Sponsored and hosted by Flagler College’s Communication Department and the campus PRSSA chapter, this student-led and planned event brings together students and industry experts for an analysis of, and education…
Read MoreBroadBased Digital University
BroadBased hosts a series of learning seminars designed to answer questions on popular online and digital topics. As technology evolves, so will our seminar topics. These gatherings are limited to eight people per session, and you don’t need to be a current client to attend. Social Search – Learn how social media can impact search…
Read MoreSocial Media: Facebook Time = Overtime?
Who manages your day-to-day social media communications and marketing? The answer is important, because tasks assigned to non-exempt employees could result in overtime pay liability. To avoid that possibility, employers need to develop and enforce specific guidelines for when this work is supposed to be performed, says Marc Mayo, a Shareholder with the Rogers Towers…
Read MoreCoastal Law Magazine Scores Again
Hot off the press, Florida Coastal School of Law’s (Coastal Law) Winter 2011 issue of Coastal Law Magazine highlights the school’s Center for Law and Sports with a cover story titled New Age Athletes as Social Entrepreneurs. The cover and article feature custom illustrations by Karen Kurycki, BroadBased’s Senior Art Director. Designed by BroadBased since…
Read MoreThe Actual Co$t of Social Media
Moving closer to an official pricing resource Given the hundreds of blog and newsletter posts that cross our desk each week, yet another “How to Drive Traffic to Your Blog” article isn’t exactly a cause for excitement. But a recent article by blogger Mack Collier really caught our eye as fresh and useful content. Collier…
Read MoreBroadBased Online
While the BROADcast is distributed only once a month, we’re spreading the news daily on top trends and hot topics on Facebook and Twitter. For regular doses of marcom, design and PR news, follow us on Twitter at @BroadBased, and “like” us on Facebook!
Read MoreBroadBased in the News…
Jan Korb, BroadBased’s CEO, shares tips for job seekers in Jacksonville Magazine’s January issue in an article entitled “Expert Advice: Branding Yourself.” In the article on page 55, Korb recommends using online tools like Twitter and LinkedIn to start conversations with business people who you admire. Jan can be found on Twitter at @JanKorb. BroadBased…
Read MoreTweet that Link
Social networks can boost your site’s search engine ranking It’s official. Leading search engines Google and Bing have confirmed that they do take social media references into account when they’re generating search results. For you, that means social media can be even more important to your marketing strategy than you might have thought. We’ve been…
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