Posts by Jan Hirabayashi
BroadBased Digital University
The digital learning seminars at BroadBased provide inside information and guidance on the latest digital media strategies. Current topics are listed on our website, and presentations can be hosted in our office or yours. These informal sessions are an efficient way to “ramp up” management on a particular topic they may not be familiar with…
Read MoreBroadBased in the News…
Jules Allen, BroadBased CIO, authored a technology article on the advantages of Virtual Private Servers for the April issue of 904 Magazine. “I view Virtual Private Servers (VPS) as nothing short of an economic business miracle,” says Allen. “For instance, Amazon’s highly successful Elastic Computing Cloud offers up hosted Windows servers for as little as…
Read MoreGlobal Firms Are Getting Their SM Game On
A recent article by MarketingProfs.com highlighted the use of social media among Fortune Global 100 firms and reported that the firms were “getting savvier.” The article presented data from the Burson-Marsteller Global Social Media Check-up, which was issued in February 2011. Top reasons identified for using social media: Sharing Company news (88%) Providing Customer service…
Read MoreReady, Set, Engage
Recently we presented our “Social Media in The Real World” seminar to a group of college students studying PR. In the presentation, we highlight examples of companies using social media, along with the types of jobs and skills necessary to manage social media for business. About a third of the students in the class had…
Read MoreBroadBased Digital University
Our digital learning seminars are designed to answer questions on popular online and digital topics. These gatherings are limited to eight people per session, and you needn’t be a client to attend. Attendance is free for current clients and private presentations are also available. A full list of topics is available on our website at…
Read MoreCracking the 2D Code
If there was any question as to THE hot marketing trend for 2011, the answer is becoming fast apparent at BroadBased: It’s mobile tagging via two-dimensional (2D) barcodes. Say what? Here’s the 411: Mobile tagging (very popular in Asia and just now making a significant splash in the U.S.) provides data in the form of…
Read MoreShe's Got The Whole World In Her Hands
BroadBased Senior Art Director, Karen Kurycki, is working with the City of Jacksonville’s Office of Special Events to develop promotional materials for Jacksonville’s 19th Annual World of Nations Celebration. The event, to be held April 28 to May 1 at Jacksonville’s Metropolitan Park, celebrates the rich cultural traditions and unique heritage of people from around the…
Read MoreBroadBased In The News…
Jan Korb, BroadBased CEO, authored an article on marketing strategies for 2011 in the February issue of 904 Magazine. In the article, Korb discusses the shift of marketing dollars from traditional to digital endeavors and identifies new tools for the savvy marketer’s toolbox.
Read MoreFlagler College Communication Week
Members of the BroadBased team are honored to once again take part in the Flagler College Communication Week, scheduled for the second week of March. Sponsored and hosted by Flagler College’s Communication Department and the campus PRSSA chapter, this student-led and planned event brings together students and industry experts for an analysis of, and education…
Read MoreBroadBased Digital University
BroadBased hosts a series of learning seminars designed to answer questions on popular online and digital topics. As technology evolves, so will our seminar topics. These gatherings are limited to eight people per session, and you don’t need to be a current client to attend. Social Search – Learn how social media can impact search…
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