Posts by Jan Hirabayashi
Social Media: Facebook Time = Overtime?
Who manages your day-to-day social media communications and marketing? The answer is important, because tasks assigned to non-exempt employees could result in overtime pay liability. To avoid that possibility, employers need to develop and enforce specific guidelines for when this work is supposed to be performed, says Marc Mayo, a Shareholder with the Rogers Towers…
Read MoreCoastal Law Magazine Scores Again
Hot off the press, Florida Coastal School of Law’s (Coastal Law) Winter 2011 issue of Coastal Law Magazine highlights the school’s Center for Law and Sports with a cover story titled New Age Athletes as Social Entrepreneurs. The cover and article feature custom illustrations by Karen Kurycki, BroadBased’s Senior Art Director. Designed by BroadBased since…
Read MoreThe Actual Co$t of Social Media
Moving closer to an official pricing resource Given the hundreds of blog and newsletter posts that cross our desk each week, yet another “How to Drive Traffic to Your Blog” article isn’t exactly a cause for excitement. But a recent article by blogger Mack Collier really caught our eye as fresh and useful content. Collier…
Read MoreBroadBased Online
While the BROADcast is distributed only once a month, we’re spreading the news daily on top trends and hot topics on Facebook and Twitter. For regular doses of marcom, design and PR news, follow us on Twitter at @BroadBased, and “like” us on Facebook!
Read MoreBroadBased in the News…
Jan Korb, BroadBased’s CEO, shares tips for job seekers in Jacksonville Magazine’s January issue in an article entitled “Expert Advice: Branding Yourself.” In the article on page 55, Korb recommends using online tools like Twitter and LinkedIn to start conversations with business people who you admire. Jan can be found on Twitter at @JanKorb. BroadBased…
Read MoreTweet that Link
Social networks can boost your site’s search engine ranking It’s official. Leading search engines Google and Bing have confirmed that they do take social media references into account when they’re generating search results. For you, that means social media can be even more important to your marketing strategy than you might have thought. We’ve been…
Read MoreConverting capabilities into sales at Mac Papers Envelope Converters
How do you showcase a 160,000-square-foot plant that manufactures more than 15 million envelopes each day? Jacksonville-based Mac Papers Envelope Converters (MPEC), the Southeast’s leading manufacturer and supplier of printed envelopes, chose to do so with video. The new sales video captures the dynamic environment at the MPEC’s Jacksonville, Fla., production facility, which features printing,…
Read MoreLive at Snyder
Rebranding an iconic former church building as a public event venue isn’t an everyday challenge, but the logo produced by BroadBased Senior Art Director Karen Kurycki is truly, well, praiseworthy. The Live at Snyder! brand captures the familiar lines of the now-desanctified Snyder Memorial Church at the corner of Monroe and Laura Streets while conveying…
Read MoreInclude These Steps in 2011 Social Media Planning
2010 was the year that many businesses ditched the training wheels and dove into social media. From what we witnessed, the impact and results of social media efforts directly correlated with the time invested in pre-planning initiatives. Clients who experience the most success with social media campaigns were those who planned in advance, obtained buy-in…
Read MoreIntroducing: Evan Hampton
We recently welcomed Evan Hampton to BroadBased part time. Evan is a recent graduate of The Portfolio Center’s Graduate Photography/Writing Program in Atlanta. He also holds a journalism degree from North Greenville University in Tigerville, SC. View his photography portfolio at www.evanhampton.com.
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