Posts by Jan Hirabayashi
Converting capabilities into sales at Mac Papers Envelope Converters
How do you showcase a 160,000-square-foot plant that manufactures more than 15 million envelopes each day? Jacksonville-based Mac Papers Envelope Converters (MPEC), the Southeast’s leading manufacturer and supplier of printed envelopes, chose to do so with video. The new sales video captures the dynamic environment at the MPEC’s Jacksonville, Fla., production facility, which features printing,…
Read MoreLive at Snyder
Rebranding an iconic former church building as a public event venue isn’t an everyday challenge, but the logo produced by BroadBased Senior Art Director Karen Kurycki is truly, well, praiseworthy. The Live at Snyder! brand captures the familiar lines of the now-desanctified Snyder Memorial Church at the corner of Monroe and Laura Streets while conveying…
Read MoreInclude These Steps in 2011 Social Media Planning
2010 was the year that many businesses ditched the training wheels and dove into social media. From what we witnessed, the impact and results of social media efforts directly correlated with the time invested in pre-planning initiatives. Clients who experience the most success with social media campaigns were those who planned in advance, obtained buy-in…
Read MoreIntroducing: Evan Hampton
We recently welcomed Evan Hampton to BroadBased part time. Evan is a recent graduate of The Portfolio Center’s Graduate Photography/Writing Program in Atlanta. He also holds a journalism degree from North Greenville University in Tigerville, SC. View his photography portfolio at www.evanhampton.com.
Read MoreB2B Apps for Business
There wasn’t an empty seat in BroadBased’s December “What’s In an App?” Lunch and Learn presented by Tonisha Landry-Gaines, BroadBased’s digital media strategist. The presentation, designed to demystify mobile apps for business, was attended by marketers from the legal, financial, insurance, healthcare, transportation and sales & marketing industries. The presentation focused on creating an experience…
Read More2011 Public Relations and Marketing Planning
It’s almost time to say goodbye to 2010 and, if you’re anything like us, you’re looking forward to bright business opportunities and new customers in 2011. If you haven’t already done so, you should be busy planning your strategy for success in the new year. “One result of the current economic climate is that we…
Read MoreThe Blood Alliance Launches Smart Phone App
The Blood Alliance (TBA), headquartered in Jacksonville and with operations in North Florida and regions of Georgia and South Carolina, is one of the first community blood banks in the nation to introduce a smart phone App. BroadBased is very pleased to have consulted with TBA over the summer during its exploratory phase, with the…
Read MoreEarly Learning Coalition 2010 Annual Report
The 2010 Annual Report for the Early Learning Coalition of Duval (ELC) continued this year to build upon the organization’s theme of children and our shorelines – with a new twist. BroadBased Senior Art Director Karen Kurycki applied an extra special touch by incorporating her custom watercolors throughout. Chad Burns, Community Outreach & Child Care…
Read MoreB2B Marketers: Increasing Investments in Inbound Tactics
An August survey by Marketing Sherpa illustrates which tactics B2B marketers are setting aside more of their budget to accommodate. Big winners include websites, social media, virtual events and webinars, SEO email marketing and Pay Per Click (PPC). The data supports the growing trend of marketers using these cost-effective inbound tools for lead generation.
Read MoreLandry-Gaines Banks on Jacksonville
Continuing a long tradition of BroadBased volunteerism, our marketing Broad, Tonisha Landry-Gaines, spent the last several months participating in planning efforts for Bank on Jacksonville, a new initiative launched to help usher people into the financial mainstream. Landry-Gaines donated her time by serving on the marketing committee and spearheading the development of the website. The…
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