Posts by Jan Hirabayashi
Benchmark Effectiveness With A Communications Audit
In this period of shifting markets and changing tastes, it may be time to audit your marketing tools and processes. A strategic communications audit is an assessment of a company’s marketing communications materials and practices. It is an invaluable tool in determining if marketing materials embrace current corporate branding and key messages, or if the…
Read MoreThe Case for Illustration
This custom illustration was produced for Coastal Law Magazine by Daniel Vasconcellos. Custom illustration can add the perfect touch of personality and precision to support your brand, product or service. At BroadBased, we are big fans of custom illustration and regularly provide illustration solutions in our presentation mix. Custom illustration enables designers to apply a…
Read MoreMarketing Allocations Shifting in ’09
It may come as no surprise, but according to a survey of U.S. business-to-business marketers, dollars budgeted for a wide range of marketing tactics are quickly shifting into digital territory. As Steve Ellis reports in his blog at thenewmarketing.com, the following are some of the budget winners and losers so far this year, and the…
Read MoreOnline Reputation Management Should be a Priority
Online Reputation Management (ORM) is a relatively new industry brought to the forefront by the massive volume of content created on the Internet each day. This content is created by traditional news and journalism outlets, trade and cause-related Web sites, user-created blogs, social media outlets and all manner of specialized Web sites featuring any subject…
Read MoreEdwards Cohen Attorneys at Law
Edwards Cohen Attorneys at Law (EDCO), based in downtown Jacksonville, is a law firm whose boutique size and tight focus distinguish it among area firms. EDCO’s previous Web site was flash-based, and therefore the content was not visible to search engines – a feature that is important to the firm. BroadBased consulted with EDCO to…
Read MoreNew Look for BBased.com
After seven months of planning, writing and designing, we are excited to announce the launch of a new, refreshed BroadBased Web site. This redesign marks the third iteration of BBased.com since launching our first site in 2001. Since that time, we have redesigned twice to better reflect our capabilities as we expand staff and services.…
Read MoreCoppola Named Among Jax’s ‘40 under 40’
BroadBased’s Director of Public Relations, Maria Coppola, was recently named among Jacksonville’s best and brightest in the annual ‘40 under 40’ promotion sponsored by the Jacksonville Business Journal. “It’s a well-deserved honor,” said BroadBased President Jan Korb. “Every day we see the value Maria adds to our company and our clients’ businesses in her role…
Read MorePrint Taking a Bigger Piece of the Budget Pie?
BroadBased owner Jan Korb turned up a surprising result when studying the company’s first quarter business mix. “We have several in-house services that we track including public relations, marketing planning and print and online development,” says Korb. “While it certainly takes more than one quarter for a trend to take shape, we are very surprised…
Read MoreFlorida Coastal Adds Twitter to Communications Strategy
On the heels of the March BROADcast reporting on the use of Twitter for business, Florida Coastal School of Law has launched its own official Twitter micro-blog. “We are using it as a means to reach prospective and current students, as well as our 2,000+ alumni living across the country,” says Brooks Terry, Marketing Director.…
Read MoreManson Construction Takes Top Honors
We couldn’t be prouder of our client Manson Construction, a privately held dredging and marine construction company based in Seattle, which was named in the number-one spot for construction projects in 2008. Manson Construction and project partner Flatiron Construction built the I-35W Bridge in Minneapolis after the old bridge collapsed in April 2008. Flatiron-Manson was…
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