Posts by Jan Hirabayashi
Keeping Tabs on Twitter
If your company is looking for a new ways to find or reach customers, we suggest you look into Twitter. It has moved quickly beyond the world of social media-savvy teens and into marketing departments and board rooms. We use it ourselves, and other companies like Dell, JetBlue, H&R Block, and the Lakeland, Florida, Police…
Read MorePicture Your Face on Facebook
Picture this scenario: You need a campaign to reach the 20-somethings in your town. You place an ad on Facebook. You also place print and radio ads that run concurrently. The results: through the real-time monitoring on Facebook, you learn that your ad received nearly two million views and 500 click-throughs to the page you…
Read MoreOutdoors and Loving it with Jacksonville Kids
Two BroadBased employees recently shared moments in the sun with area children. More than 200 children participated in the latest RALLY Jacksonville! event – Great Outdoor Adventure – as part of Mayor Peyton’s Book Club early literacy program. During the morning’s activities, Jacksonville Mayor Peyton was present to help with a tree planting. The children…
Read MoreCongratulations to our PR Star
Our Public Relations Director Maria Coppola was recently named to the Board of Directors of the Jacksonville Chapter of the Florida Public Relations Association (FPRA). As an experienced PR professional with more than 17 years in the media industry, she was also named the Media Relations Chair for the group. Right now, Maria is busy…
Read MoreKudos to BroadBased Prez Jan Korb
We think she’s the greatest. But now it’s not just coworkers and friends who say so. Last month, Jan was all modesty as she received the Silver Medal Award from the Jacksonville chapter of the American Advertising Federation (AAF). The award recognizes the person who has made the most significant individual contribution to the industry…
Read MoreThe Payoff is in the Planning
Making your 2009 marketing dollars work hard for you is more important than ever, and we can help your chances of marketing success by developing an integrated marketing plan. The key benefits of a well thought-out marketing plan include: creation of a long-range strategy to guide your marketing decisions delivery of an annual budget detailing…
Read MoreMac Papers in the Vanguard for Sustainable Resources
Created by BroadBased for Mac Papers, Developing an Environmental Paper Procurement Policy is an informative guide on how businesses of all sizes can join the worldwide effort to sustain and protect the environment through the use of certified paper. The United States has recently banned the import, sale or trade of all illegally harvested wood…
Read MoreA Fresh Face at BroadBased
A graduate of the University of North Florida with a BS in Communications, specifying in public relations, Lynsey Mullis is the most recent addition to team BroadBased. During her college years, Lynsey gained a great deal of marketing and public relations experience from internships at local advertising agencies and corporations. Her hands-on experience working…
Read MoreBroadBased Public Relations Grabs the Headlines
Can you picture your company here? The foundation of public relations at BroadBased Communications is Media Relations. “Good media relations rely on expert timing, strategic ‘placement’ and the right communicator,” says Maria Coppola, PR Director for BroadBased. From print journalists to TV and radio reporters, Maria knows how to tell a story to gain maximum…
Read MoreDollar for Dollar, Specialty Advertising Packs the Biggest Punch
Thinking of cost-effective ways to punch up your advertising on a limited budget? Everything old is new again – try imprinted specialty items. According to recent advertising research, those imprinted mugs, caps, bags and pens are more powerful advertising messengers than you might think, and they’re cheaper per impression than any other form of media.…
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