Posts by Jan Hirabayashi
The LBA Group celebrates 50 years with commemorative website
The special anniversary website includes an interactive timeline, beginning with the firm’s 1966 founding and featuring firm milestones interwoven with pop culture and historical events. The website also features videos and lighthearted profiles of the partners and their alter egos. Visit the website and view their timeline and partner videos.
Read MoreNew TV spot for Ed Fraser Memorial Hospital features lifesaving technology
Produced by BroadBased and CROP Creative Media, the 60-second TV spot is the fourth in a series for Ed Fraser Memorial Hospital. It features EFMH’s gastroenterologist, Dr. Julian Lopez, describing the new lifesaving colon screening technology.
Read More3 reasons why every doctor’s office needs a healthy online review strategy
Online reviews have never been more important, as studies have shown that almost 90% of consumers trust them[1], and admit that positive reviews influenced their purchase decision[2]. When it comes to the online reputation of a doctor’s office this statistic can have an especially dramatic impact, as positive reviews can win the trust of a…
Read MoreBroadBased is Celebrating 20 Years
To borrow a famous advertising slogan, “we’ve come a long way, baby.” In 1996, in a bungalow shared with Jacksonville Woman Magazine in the San Marco area of Jacksonville, CEO Jan Hirabayashi launched BroadBased Communications. Trading magazine design services for office space, she literally worked on a kitchen table. Her company didn’t even have a…
Read MoreWhat’s the Buzz?
2016 marketing terminology can be a bit confusing, but there really is differentiation. Digital Marketing: Digital marketing is an overarching term for the use of digital tools and technology to attract leads and convert them to customers. Activities include search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, display and pay-per-click…
Read MoreAnd Speaking of Nurturing Leads…
By Chris Ramaglia, EVP Digital marketing saw a major shift in 2015, and if we’ve learned anything about internet marketing in recent years, it’s that change is constant and unpredictable. As buying behavior continues to evolve — both online and off — we have to respond with technologies and tactics that sell, and marketing strategies…
Read MoreStop cold-calling and start nurturing
By Chris Ramaglia, EVP Rather than cold-calling unqualified leads, marketing automation software takes a much more thoughtful approach. Based on collected data, it determines where each prospect sits in the sales funnel and markets to them accordingly. When a user clicks on one specific service, we continue to send them strategic communication for that service,…
Read MoreIncoming!!
Inbound marketing campaigns are 3x more likely to produce higher ROI than outbound. Inbound marketing is how you promote your company via content marketing to attract prospects into your sales funnel. You do this by positioning content on blogs, podcasts, video, e-newsletters, whitepapers, SEO, social media and more. Need an example? You’re looking at one.…
Read MoreHubspot’s 6 Best-in-class Marketing Practices
1. Inbound efforts achieve higher ROI than outbound regardless of company size or total marketing spend 2. Leading marketers resist the allure of paid campaigns and recognize outbound as being overrated. 3. Best-in-class marketers track ROI, prove it’s growing each year, and secure increased budget as a result. 4. Past success with inbound marketing is…
Read MoreGoogle’s latest release lets you target customers closer than ever before
Earlier this month Google released Customer Match, a feature that allows businesses to advertise personalized content to individual users based on their email address. This provides groundbreaking targeting capabilities, as advertisers can now market custom content directly to an individual user. By uploading a batch of opted-in customer email addresses to Google’s search properties, such…
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