Brand Development
Jacksonville University Turns 80 — On Beautiful Paper
When Jacksonville University asked us recently to create a keepsake anniversary brochure, we were excited to take on the project — for more reasons than one. In this era when printed projects are often disregarded in favor of digital solutions, we continue to believe that printed pieces are still a highly effective solution to achieve…
Read MoreFirst Impressions: The Branding of Rayonier Advanced Materials
Creating a corporate identity is always a big deal, but perhaps never more so than when a company is introducing itself for the first time. As Will Rogers said, “You never get a second chance to make a first impression.” To make its first impression, Jacksonville-based Rayonier Advanced Materials turned to BroadBased Communications to lead…
Read MoreSummer Help
BroadBased was very happy to add two new interns to our team this summer — Kayla Little and Anastasia Mann. You may have seen them around! We hope that they have enjoyed their internships as much as we enjoy their help. Kayla joined us through the United Way of Northeast Florida’s partnership with FSCJ’s pre-college…
Read MoreCSI Gets the People Business — and Its Web Presence — Right
Building a brand identity is challenging for any company, but imagine how much tougher it becomes when your company is actually three businesses under one umbrella. That was the situation confronting The CSI Companies, a Jacksonville-based people solutions provider, when it set out to redesign its website. CSI partnered with BroadBased Communications to find a…
Read MoreVitaChef® Launches Steamer Skillet
In late 2012, the manufacturers of VitaChef® Steamer Skillet announced the launch of a new healthy lifestyle cooking system that bakes, steams, fries and sautés. The combined brainchild of a Jacksonville restaurateur and manufacturer, VitaChef needed a soup-to-nuts branding strategy that captured the excitement of its unique approach to food preparation and identified messages that…
Read MoreWishing you the very best that the holiday season has to offer!
To make this season even sweeter, we’ve compiled more of our favorite holiday recipes for your enjoyment. Please view the online flipbook, or click here to start an immediate PDF download here.
Read MoreJAX2025: Imagine it. Build it. Reach it.
It’s about our vision. It’s about our future. We’re proud to announce BroadBased’s selection as the marketing communications partner for the Jacksonville city-wide initiative, JAX2025. Facilitated by the Jacksonville Community Council Inc. (JCCI), JAX2025 is a community-owned and community-driven visioning initiative designed to create and execute a vision for the city of Jacksonville. The BroadBased…
Read MoreNew Website for The LBA Group Has Personality Plus
Revitalizing an online brand is an exciting prospect, especially when you get to work with a company as energetic and fun as The LBA Group. A long-time client of BroadBased, The LBA Group is an accounting, consulting and wealth advisory firm based in Jacksonville and the largest local CPA firm in Northeast Florida. The new…
Read More2012 In-house Marketer Qualifications?
It’s not unusual for us to field referral requests from clients and colleagues seeking candidates to fill design, marketing or public relations positions. After all, word of mouth can still be an effective way to find great candidates. Recently, however, due to recent advances in marketing technology (we think), job descriptions are showing signs of…
Read MorePackaging Design for Mac Papers
Senior Art Director, Robert Hedges, recently completed this redesign of Mac Papers’ Quick Copy line of paper, giving a fresh look to a best seller.
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