Content Marketing
Three key ingredients of content that converts
Ninety percent of all the data in the world has been generated over the last two years.* Let that sink in for a second. Now consider how this relates to digital marketing; with all this data floating around, and growing by the nanosecond, how can a company hope to stand out? By creating quality, relevant…
Read MoreYou’ve got fail: Avoiding pitfalls of new business email
More than seven billion people reside on planet Earth, and in 2015 they collectively sent and received more than 205 billion emails. For businesses, email has become the go-to means of interaction for internal and external communications, which has led to the development of standards and best practices. Whether you’re using email to relay information…
Read MoreSocial vs. Search: Which is a better fit for your advertising dollar?
For the past 10 years, Google Pay Per Click (PPC) and display advertising (graphic ads displayed on websites) have dominated digital advertising budgets — and rightfully so, as over 3.5 billion searches are performed each day on Google (see them all in real time here). But how we use the Internet changes constantly and the…
Read MoreHubSpot Email Marketing Certification
BroadBased EVP, Chris Ramaglia, recently earned his HubSpot Email Marketing Certification. The certification course focuses on how to use email marketing to drive leads and growth. Achieving this certification reinforces Chris’ expertise in lifecycle marketing, segmentation, email design, deliverability, analytics and optimization. “Email is one of the few digital channels that you actually own as…
Read MoreGeneration Next: BroadBased 2.0
BroadBased has launched a new website that reflects our sharpened focus on helping growth-minded organizations bridge the digital divide and capture the potential of new marketing technologies and platforms. With engaging design, informative content and clear navigation, the new site gets right to the good stuff — helping you increase sales and build your brand.
Read MoreWhat’s the Buzz?
2016 marketing terminology can be a bit confusing, but there really is differentiation. Digital Marketing: Digital marketing is an overarching term for the use of digital tools and technology to attract leads and convert them to customers. Activities include search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, display and pay-per-click…
Read MoreAnd Speaking of Nurturing Leads…
By Chris Ramaglia, EVP Digital marketing saw a major shift in 2015, and if we’ve learned anything about internet marketing in recent years, it’s that change is constant and unpredictable. As buying behavior continues to evolve — both online and off — we have to respond with technologies and tactics that sell, and marketing strategies…
Read MoreStop cold-calling and start nurturing
By Chris Ramaglia, EVP Rather than cold-calling unqualified leads, marketing automation software takes a much more thoughtful approach. Based on collected data, it determines where each prospect sits in the sales funnel and markets to them accordingly. When a user clicks on one specific service, we continue to send them strategic communication for that service,…
Read MoreIncoming!!
Inbound marketing campaigns are 3x more likely to produce higher ROI than outbound. Inbound marketing is how you promote your company via content marketing to attract prospects into your sales funnel. You do this by positioning content on blogs, podcasts, video, e-newsletters, whitepapers, SEO, social media and more. Need an example? You’re looking at one.…
Read MoreHubspot’s 6 Best-in-class Marketing Practices
1. Inbound efforts achieve higher ROI than outbound regardless of company size or total marketing spend 2. Leading marketers resist the allure of paid campaigns and recognize outbound as being overrated. 3. Best-in-class marketers track ROI, prove it’s growing each year, and secure increased budget as a result. 4. Past success with inbound marketing is…
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