Public/Media Relations
Client Spotlight: Flagler College
BroadBased is proud to have been chosen by Flagler College to help the college promote an important milestone in the storied history of its St. Augustine campus. In 2013, Flagler will celebrate the 125-year anniversary of the opening of the Hotel Ponce de Leon, a national historic landmark. The hotel, built by Henry Flagler in…
Read MoreA Case for Local Public Relations
PR pros often urge clients to become “heroes” in their local communities through strategic communications and media relations. We think business reputations are born on a local level, but in today’s connected world, a local story can receive national attention or interest. Recently, Paramount Performance Marketing of Jacksonville received a once-in-a-lifetime opportunity stemming from a…
Read MoreHow Online Influences Drive Traffic to Your Business
As marketers and public relations pros, we are often asked to develop strategies designed to improve a person’s or a company’s online reputation. Online reputations are important because consumers’ purchasing decisions are very much influenced by online perceptions. And while there are many ways to monitor an online reputation, there are very few ethical ways…
Read MoreWishing you the very best that the holiday season has to offer!
To make the season even sweeter, we’ve compiled some of our favorite holiday recipes for your enjoyment. Please view the online flipbook, or click here to start an immediate PDF download here.
Read MoreSEO and the News Release
Although not all news releases will be picked up and covered by journalists, the content can be great for your company’s or organization’s website. Much has been said about the dying art of the news release, including that it’s outdated and unnecessary. However, if content is king, then a more perfect news release can go…
Read MoreBroadBased in the News
In an October 2011 marketing article for 904 Magazine, Jan Korb, BroadBased’s CEO, writes about how to set a marketing budget. In the article entitled “Think Strategically” on page 24, Korb differentiates between a marketing plan and a marketing budget, and offers strategies to identify benchmark budget numbers in your own industry.
Read MoreNews Release or Story Pitch?
Briefly, news releases are tools PR pros use to entice someone into taking a larger interest in a story. A conversation we often have with new or prospective public relations clients concerns the role of a news release. While PR consultants still rely on news releases to help achieve client communication goals, a release is…
Read MoreSpeak Up!
Writing for a speaking engagement is not that much different than writing for a customer, employee or investor communications piece (except for the “insert joke here” instruction). Getting in front of an audience is an excellent way to enhance an individual reputation as a subject matter expert. Of course, when speaking in front of a…
Read MoreDoes PR Have a Seat at your Table?
A recent study by Hotwire and The Holmes Report revealed public relations professionals believe senior management leaves them outside the top table in their companies. The Holmes Report, in a poll of senior global communications executives found 59% of respondents do not think public relations has a seat at the table with top senior management.…
Read MoreAvoiding PR Pitfalls on Personal Twitter Accounts
You’ve heard the stories of how one social media slip-up can damage a person’s livelihood or reputation. Remember Gilbert Gottfried and the fallout of his poorly timed tsunami jokes? It cost him his job as the AFLAC spokesman. While social media is a wonderful tool to expand your personal credibility and reputation through public conversation,…
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