Public/Media Relations
In the News: Gazing into the Crystal Ball for 2010
If you’re looking for a good overview of marketing trends for the coming year, you’d do well to check out the article “Strategies That Sell” in 904 Magazine’s December 2009 issue. The article provides a virtual roundtable of opinions from businesses in and around Northeast Florida — printing, retail, medical, media buying, direct mail and…
Read MoreFrom Our Window Wall
Graphic design is the purposeful combination of words, pictures and other visual elements to support the communication of an explicit or implicit message. — Michael Bierut
Read MorePaper Retriever Fetches Attention in Jacksonville
We promised to tell you about Jacksonville’s newest corporate citizen earlier this fall and we can’t wait for you to get to know them! Paper Retriever, the recycling arm of AbitibiBowater, North America’s largest manufacturer of newsprint, selected BroadBased Public Relations to lead the PR and community relations efforts when they entered the Jacksonville market…
Read MoreCongratulations, Maria!
Maria Coppola, Director of Public Relations, recently completed a long-term goal of earning her Accreditation in Public Relations (APR). Established in 1964, the Accreditation Program is the profession’s only national post-graduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation…
Read MoreWoman of Influence: Maria Coppola
The Jacksonville Business Journal each year identifies 20 Women of Influence in the North Florida community. This year our own public relations director, Maria Coppola, is the recipient of one of the prestigious awards. CEO Jan Korb thinks Maria was a natural choice. “I’m not surprised,” said Korb. “Maria is the best in town at…
Read MoreBenchmark Effectiveness With A Communications Audit
In this period of shifting markets and changing tastes, it may be time to audit your marketing tools and processes. A strategic communications audit is an assessment of a company’s marketing communications materials and practices. It is an invaluable tool in determining if marketing materials embrace current corporate branding and key messages, or if the…
Read MoreCoppola Named Among Jax’s ‘40 under 40’
BroadBased’s Director of Public Relations, Maria Coppola, was recently named among Jacksonville’s best and brightest in the annual ‘40 under 40’ promotion sponsored by the Jacksonville Business Journal. “It’s a well-deserved honor,” said BroadBased President Jan Korb. “Every day we see the value Maria adds to our company and our clients’ businesses in her role…
Read MoreCongratulations to our PR Star
Our Public Relations Director Maria Coppola was recently named to the Board of Directors of the Jacksonville Chapter of the Florida Public Relations Association (FPRA). As an experienced PR professional with more than 17 years in the media industry, she was also named the Media Relations Chair for the group. Right now, Maria is busy…
Read MoreA Fresh Face at BroadBased
A graduate of the University of North Florida with a BS in Communications, specifying in public relations, Lynsey Mullis is the most recent addition to team BroadBased. During her college years, Lynsey gained a great deal of marketing and public relations experience from internships at local advertising agencies and corporations. Her hands-on experience working…
Read MoreBroadBased Public Relations Grabs the Headlines
Can you picture your company here? The foundation of public relations at BroadBased Communications is Media Relations. “Good media relations rely on expert timing, strategic ‘placement’ and the right communicator,” says Maria Coppola, PR Director for BroadBased. From print journalists to TV and radio reporters, Maria knows how to tell a story to gain maximum…
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