Social Media
Social Revolution 2013 Video Update
The popular Social Media Revolution video of 2011 by author and speaker Erik Qualman has been updated for 2013. The video shares statistics about the size of the social media audience that just may surprise you including, for example, that the 1 billions users of Facebook make it the largest country in the world, behind…
Read MoreJAX2025: Imagine it. Build it. Reach it.
It’s about our vision. It’s about our future. We’re proud to announce BroadBased’s selection as the marketing communications partner for the Jacksonville city-wide initiative, JAX2025. Facilitated by the Jacksonville Community Council Inc. (JCCI), JAX2025 is a community-owned and community-driven visioning initiative designed to create and execute a vision for the city of Jacksonville. The BroadBased…
Read More2012 In-house Marketer Qualifications?
It’s not unusual for us to field referral requests from clients and colleagues seeking candidates to fill design, marketing or public relations positions. After all, word of mouth can still be an effective way to find great candidates. Recently, however, due to recent advances in marketing technology (we think), job descriptions are showing signs of…
Read MoreCMO Confidence in Social Media
Three out of every four chief marketing officers (CMOs) say social media efforts are having a positive impact on sales, according to a July 25 white paper from Bazaarvoice.com. Other key findings in the paper, titled Chief customer advocate: How social data elevates CMOs, include: Social data impacts decisions for nearly all CMOs. Almost half…
Read MoreCoastal Law Finds Facebook Advertising Success
“We knew we needed to segment our prospective audience to put meaningful content in front of them,” says Alan Smodic, Web Communications Manager at Coastal Law. “This campaign targeted those specific students and brought them to our space. The quick success has given our admissions staff an outlet to connect with students as they choose…
Read MoreThe ABC’s of Marketing Fun
“A is for art buyers who are the greatest of souls” and “S is for sexy which sells every time.” If you were following the @BroadBased Twitter account or FaceBook page in May, you were treated to these lighthearted nuggets of wisdom and many more from illustrator Richard Goldberg’s The ABC’s of Marketing. We had…
Read MoreBroadBased Online
While the BROADcast is distributed only once a month, we’re spreading the news daily on top trends and hot topics on Facebook and Twitter. For regular doses of marcom, design and PR news, follow us on Twitter at @BroadBased, and “like” us on Facebook!
Read MoreBroadBased Online
While the BROADcast is distributed only once a month, we’re spreading the news daily on top trends and hot topics on Facebook and Twitter. For regular doses of marcom, design and PR news, follow us on Twitter at @BroadBased, and “like” us on Facebook!
Read MoreFaceBook Timeline for Business Update
Just in case you’ve been living in a cave for the last month, you should know that Facebook is automatically updating all existing business pages to the new Timeline format on March 30. If you have not yet prepared, there are still a few days left before the big switch for our social media Broads…
Read MoreIntegrated Marketing Strategy Is the Cats’ Meow
When BroadBased CEO Jan Korb’s stepmother, Gail, passed away in December, she left behind nine beloved housecats — and one of the most daunting marketing challenges of Korb’s career. A family member immediately adopted two of the precocious kitties, but the remaining seven cats also needed new homes, giving Korb a purrfect opportunity to demonstrate…
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