Facebook advertisers have grown 50% from 2015-2016* and at BroadBased we’ve seen firsthand how successful our clients’ campaigns can be at driving leads and building awareness. Facebook ad campaigns cost considerably less than traditional Google search campaigns and in some cases have surpassed traffic and leads generated by other digital tactics. Having actively managed hundreds…

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BroadBased has launched a new website that reflects our sharpened focus on helping growth-minded organizations bridge the digital divide and capture the potential of new marketing technologies and platforms. With engaging design, informative content and clear navigation, the new site gets right to the good stuff — helping you increase sales and build your brand.

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Inbound marketing campaigns are 3x more likely to produce higher ROI than outbound. Inbound marketing is how you promote your company via content marketing to attract prospects into your sales funnel. You do this by positioning content on blogs, podcasts, video, e-newsletters, whitepapers, SEO, social media and more. Need an example? You’re looking at one.…

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BroadBased has partnered with Mid-America Apartment Communities (NYSE: MAA) since early 2014, spearheading the social media promotion and day-to-day community management for 220 Riverside Apartments in Jacksonville’s Brooklyn neighborhood. The page currently has more than 4,200 “Likes” and targeted Facebook ad campaigns have driven more than 7,000 leads to the MAA leasing website. “We are…

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Top 5 Areas for Increased Marketing Investment • Social Media Advertising • Social Media Marketing • Social Media Engagement • Location-based Mobile Tracking • Mobile Applications Top 5 Marketing Metrics for Success • Revenue Growth • Customer Satisfaction • Return on Investment • Customer Retention Rate • Customer Acquisition As reported by SalesForce.    

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Ed Fraser Memorial Hospital in Macclenny, Fla., engaged BroadBased to create a 12-month integrated marketing plan that includes elements of broadcast television, radio, outdoor, online advertising, and a new social media presence. We teamed with CROP Creative Media in Jacksonville to produce a series of successful television and radio spots for the hospital, which is…

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At BroadBased, digital marketing strategist Despina Pappas provides community management services for the social media pages of several clients, ranging from non-profits to retailers and corporations. But one of the newest Facebook launches that has her hungering for more belongs to Church’s Chicken of Jacksonville. “I get sooooo hungry every time I work on that…

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Using social media to keep consumers informed and cultivate customer relationships can be a productive strategy, but companies often discover that there’s more to it than simply creating a Facebook page. “We tried to maintain a Facebook media presence in the past, but it was difficult to execute with our in-house staff. We needed guidance,”…

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The popular Social Media Revolution video of 2011 by author and speaker Erik Qualman has been updated for 2013.  The video shares statistics about the size of the social media audience that just may surprise you including, for example, that the 1 billions users of Facebook make it the largest country in the world, behind…

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