Social Media

Who manages your day-to-day social media communications and marketing? The answer is important, because tasks assigned to non-exempt employees could result in overtime pay liability. To avoid that possibility, employers need to develop and enforce specific guidelines for when this work is supposed to be performed, says Marc Mayo, a Shareholder with the Rogers Towers…

Moving closer to an official pricing resource Given the hundreds of blog and newsletter posts that cross our desk each week, yet another “How to Drive Traffic to Your Blog” article isn’t exactly a cause for excitement. But a recent article by blogger Mack Collier really caught our eye as fresh and useful content. Collier…

Social networks can boost your site’s search engine ranking It’s official. Leading search engines Google and Bing have confirmed that they do take social media references into account when they’re generating search results. For you, that means social media can be even more important to your marketing strategy than you might have thought. We’ve been…

2010 was the year that many businesses ditched the training wheels and dove into social media. From what we witnessed, the impact and results of social media efforts directly correlated with the time invested in pre-planning initiatives. Clients who experience the most success with social media campaigns were those who planned in advance, obtained buy-in…

Did you know that the average age of people using social websites is 37? This group is most probably within the age range of your OWN target audience in one form or another. These are the people making purchasing decisions that impact your business every day, and are engaged in social media at record levels.…

Tonisha Landry-Gaines, digital media strategist You’ve heard how valuable social media can be in building rapport, generating new business and creating brand awareness.  Are you ready to learn how put social networking to work for your company?  If so, we invite you to the ‘Social Media Immersion Experience,’ a practical workshop for the business professional,…

Jamie Trayner Director of Marketing and Communications The LBA Group Jacksonville, Florida How did you decide that now is the right time for your firm to step into social media? We had been sitting back and watching to be sure it wasn’t just a passing fad. As it became more and more obvious that it is…

Released in May, Social Media Revolution 2 is an update of the original video with new social media & mobile statistics that you will find hard to ignore. Based on the book Socialnomics, author Erik Qualman writes that “we don’t have a choice on whether we DO social media, the question is how well we…