Yellow Pages vs. Internet

There is a lot of buzz this year about what to do with Yellow Pages (YP) budgets. As we see it, the answer is easy. How much 2007 revenue can you attribute to those YP leads? If your budget is $30k a year, do you consider break-even a success? Double break-even? If you are not…

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Acronym of the Month: SEO – Search Engine Optimization

SEO – Search Engine Optimization SEO is a process designed to help increase organic (free) search results. Organic results are un-paid rankings of Web pages returned by search engines in response to a keyword query. The page placement of a company in a Web search can be significantly increased if the Web site is optimized…

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Acronym of the Month: RSS – Really Simple Syndication

Acronym of the Month: RSS – Really Simple Syndication RSS Readers are great new tools to help you catch up on what’s new on your favorite web sites without roaming from site to site. When you use an RSS Reader, you bookmark your favorite web sites, blog entries, news headlines or podcasts. When new posts…

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BroadBased Spins Web Results for Wide Range of Clients

Remember when a Web site was a marketing novelty? It seems like ancient history, because now an effective online presence is essential. In addition to providing customers with quick and easy access to information and services, a Web site, in many cases, is the first “face” a prospective customer or client sees. So it had…

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What We Did On Your Summer Vacation

Going beyond the conventional to generate results. BroadBased designs Fleet Graphics that create a unique look for your RV, van, truck, train, plane or SUV. We recently coordinated the installation of a new custom look for the Stenner Pump Company’s mobile training unit, and we can put your look on wheels too. BroadBased designs trade…

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Web Feats: New BroadBased Sites Show Diversity of Design, Uses

Continuing to expand its Web site design portfolio, BroadBased Communications recently launched two new client sites while also redesigning its own Web presence. The BroadBased team launched sites in recent weeks for Majestic Oaks, a master planned residential community in Brunswick, Ga., and for The Ethan Long Studio, featuring the creations of illustrator Ethan Long.…

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Harrison Celebrates Six Years With the Firm

As exciting as it is to have new faces, the consistently exceptional work of veterans is what has helped BroadBased to reach its 10-year milestone. Senior designer Harrison Hardaway, who recently marked his sixth anniversary with us, is a prime example of our consistent customer commitment. Harrison oversees the design and production of employee communications…

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Does BroadBased Design Web Sites?

YES! In response to requests for BroadBased to provide web design services in-house, we are happy to announce the addition of this service for clients who want to achieve the elusive balance between flash and function. Headed by Senior Designers Sean Collins and Karen Kurycki, we have recently completed projects for Turner Pest Control, Rock…

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BroadBased Communications Celebrates Bigger, Bolder Presence

BroadBased Communications, Inc., celebrated the end of a months-long expansion project last week. Employees joined company founder Jan Korb in a lively reception for friends and clients in their sleek new digs in the downtown Riverplace Tower overlooking the St. Johns River. Over chilled drinks and sumptuous hors d’oeuvres, nearly 70 representatives from some of…

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BroadBased Communications Scores Among Top 10 in Jacksonville

BroadBased Communications, the five-year-old company of Ringling School of Art & Design alumna Jan Gaunder Korb, was named among Jacksonville’s top 10 marketing communications firms by the Jacksonville Business Journal in February. Widely recognized for its excellence in design, BroadBased Communications has expanded its scope in recent years to encompass a full range of marketing…

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