Posts Tagged ‘jacksonville website design’
Marketing Allocations Shifting in ’09
It may come as no surprise, but according to a survey of U.S. business-to-business marketers, dollars budgeted for a wide range of marketing tactics are quickly shifting into digital territory. As Steve Ellis reports in his blog at thenewmarketing.com, the following are some of the budget winners and losers so far this year, and the…
Read MoreOnline Reputation Management Should be a Priority
Online Reputation Management (ORM) is a relatively new industry brought to the forefront by the massive volume of content created on the Internet each day. This content is created by traditional news and journalism outlets, trade and cause-related Web sites, user-created blogs, social media outlets and all manner of specialized Web sites featuring any subject…
Read MoreEdwards Cohen Attorneys at Law
Edwards Cohen Attorneys at Law (EDCO), based in downtown Jacksonville, is a law firm whose boutique size and tight focus distinguish it among area firms. EDCO’s previous Web site was flash-based, and therefore the content was not visible to search engines – a feature that is important to the firm. BroadBased consulted with EDCO to…
Read MoreNew Look for BBased.com
After seven months of planning, writing and designing, we are excited to announce the launch of a new, refreshed BroadBased Web site. This redesign marks the third iteration of BBased.com since launching our first site in 2001. Since that time, we have redesigned twice to better reflect our capabilities as we expand staff and services.…
Read MorePrint Taking a Bigger Piece of the Budget Pie?
BroadBased owner Jan Korb turned up a surprising result when studying the company’s first quarter business mix. “We have several in-house services that we track including public relations, marketing planning and print and online development,” says Korb. “While it certainly takes more than one quarter for a trend to take shape, we are very surprised…
Read MoreFlorida Coastal Adds Twitter to Communications Strategy
On the heels of the March BROADcast reporting on the use of Twitter for business, Florida Coastal School of Law has launched its own official Twitter micro-blog. “We are using it as a means to reach prospective and current students, as well as our 2,000+ alumni living across the country,” says Brooks Terry, Marketing Director.…
Read MoreKeeping Tabs on Twitter
If your company is looking for a new ways to find or reach customers, we suggest you look into Twitter. It has moved quickly beyond the world of social media-savvy teens and into marketing departments and board rooms. We use it ourselves, and other companies like Dell, JetBlue, H&R Block, and the Lakeland, Florida, Police…
Read MorePicture Your Face on Facebook
Picture this scenario: You need a campaign to reach the 20-somethings in your town. You place an ad on Facebook. You also place print and radio ads that run concurrently. The results: through the real-time monitoring on Facebook, you learn that your ad received nearly two million views and 500 click-throughs to the page you…
Read MoreOutdoors and Loving it with Jacksonville Kids
Two BroadBased employees recently shared moments in the sun with area children. More than 200 children participated in the latest RALLY Jacksonville! event – Great Outdoor Adventure – as part of Mayor Peyton’s Book Club early literacy program. During the morning’s activities, Jacksonville Mayor Peyton was present to help with a tree planting. The children…
Read MoreCongratulations to our PR Star
Our Public Relations Director Maria Coppola was recently named to the Board of Directors of the Jacksonville Chapter of the Florida Public Relations Association (FPRA). As an experienced PR professional with more than 17 years in the media industry, she was also named the Media Relations Chair for the group. Right now, Maria is busy…
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