Posts by Jan Hirabayashi
Google: Click-through Rates Fell in 2010
In August, Google reported that the average click-through rate (CTR) for banner ads dropped to .09% in 2010, down slightly from .1% in 2009. This data tells us that most banner ads need 1,000 impressions to result in ONE click through to your website. One obvious lesson is how imperative it is for advertisers to…
Read MoreSpeak Up!
Writing for a speaking engagement is not that much different than writing for a customer, employee or investor communications piece (except for the “insert joke here” instruction). Getting in front of an audience is an excellent way to enhance an individual reputation as a subject matter expert. Of course, when speaking in front of a…
Read MoreBroadBased in the News
Jan Korb , BroadBased’s CEO, was one of four panelists for the Jacksonville chapter of the American Marketing Association’s (JAMA) August event: The Role of Design in Marketing. Also featured on the panel were Jeff Spear of Studio Spear, Al Emerick of Hospital Physician Partners and Caron Streibich of OptaComp. For more information about JAMA…
Read MoreMagazine Advertising Rebound
With all the conversation about online advertising, marketers would be remiss to not include print advertising in the marketing mix. According to the Publishers Information Bureau, total magazine advertising revenue for the first half of 2011 increased 4% versus the same period in 2010. This marks the fifth consecutive quarter that magazines have posted increases…
Read MoreA Respectable Marketing Response
You say your most recent direct mail effort resulted in a 1.25% response rate? And the click-through rate of your most recent Adwords ad was the same? Depending on your industry and audience, those numbers could be ample reason to toot your horn to the brass. Below, we present a compilation of common marketing response…
Read MoreDoes PR Have a Seat at your Table?
A recent study by Hotwire and The Holmes Report revealed public relations professionals believe senior management leaves them outside the top table in their companies. The Holmes Report, in a poll of senior global communications executives found 59% of respondents do not think public relations has a seat at the table with top senior management.…
Read MoreDon’t Rule Out Pay-Per-Click
It was once thought search engine marketing (SEM) and search engine optimization (SEO) were strategies that should work independently of each other. But what marketers have come to realize is when combined, SEM + SEO make for one powerful tool. Pay-per-click (PPC) strategies are an integral part of SEM. In addition to the “organic” search…
Read MoreBroadBased In The News…
In July, Jan Korb, BroadBased’s CEO, delivered a presentation entitled Incorporating Pay-Per-Click Advertising Into Your Marketing Campaign to Florida Hospital Association public relations and marketing at their annual meeting. The presentation can be downloaded on SlideShare.
Read MoreHow to Set a Marketing Budget
A frequent question we field from small and medium-size businesses is how much they should spend on marketing. This can be a tough question for seasoned businesses, and even tougher for startups. While there’s no one-size-fits-all formula for calculating how much you should spend, we can offer some guidelines. The Service Corps of Retired Executives…
Read MoreGreen Message: ‘It’s OK To Print’
As social responsibility issues have become a business imperative, the papers that companies use to communicate their message can be as important as the message itself. Wayne Dennis, corporate director of sustainability at Mac Papers, has developed an informative sustainability presentation titled ‘It’s OK To Print.’ With the following eight facts, he reminds us why…
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