Posts by Jan Hirabayashi
Don’t Rule Out Pay-Per-Click
It was once thought search engine marketing (SEM) and search engine optimization (SEO) were strategies that should work independently of each other. But what marketers have come to realize is when combined, SEM + SEO make for one powerful tool. Pay-per-click (PPC) strategies are an integral part of SEM. In addition to the “organic” search…
Read MoreBroadBased In The News…
In July, Jan Korb, BroadBased’s CEO, delivered a presentation entitled Incorporating Pay-Per-Click Advertising Into Your Marketing Campaign to Florida Hospital Association public relations and marketing at their annual meeting. The presentation can be downloaded on SlideShare.
Read MoreHow to Set a Marketing Budget
A frequent question we field from small and medium-size businesses is how much they should spend on marketing. This can be a tough question for seasoned businesses, and even tougher for startups. While there’s no one-size-fits-all formula for calculating how much you should spend, we can offer some guidelines. The Service Corps of Retired Executives…
Read MoreGreen Message: ‘It’s OK To Print’
As social responsibility issues have become a business imperative, the papers that companies use to communicate their message can be as important as the message itself. Wayne Dennis, corporate director of sustainability at Mac Papers, has developed an informative sustainability presentation titled ‘It’s OK To Print.’ With the following eight facts, he reminds us why…
Read MoreAvoiding PR Pitfalls on Personal Twitter Accounts
You’ve heard the stories of how one social media slip-up can damage a person’s livelihood or reputation. Remember Gilbert Gottfried and the fallout of his poorly timed tsunami jokes? It cost him his job as the AFLAC spokesman. While social media is a wonderful tool to expand your personal credibility and reputation through public conversation,…
Read MoreBroadBased In The News…
In a June 2011 marketing article for 904 Magazine, Jan Korb, BroadBased’s CEO, writes about the benefits (and pitfalls) of online coupon experiences for retailers. In the article entitled “Deal or No Deal?” Korb interviewed five businesses of various sizes to find out first-hand if these couponing services are bringing in the customers.
Read MoreLondon, Athens, Jax: BroadBased Welcomes Robert Hedges as Senior Art Director
Robert Hedges joined the BroadBased team at the end of May as Senior Art Director. Robert brings 15 years of experience developing integrated marketing campaigns, including direct mail, print, and television ad campaigns. Before moving to the United States, Robert worked at a leading British design firm in London and for Leo Burnett in Athens,…
Read MorePositive Press: Print Making a Comeback?
In January, the National Association for Printing Leadership (NAPL) forecast that printing industry sales are expected to grow 1% to 3% this year. The forecast, included in NAPL’s State of the Industry Report indicates the first growth for the industry in four years. While this news is great for printers, the positive outlook still leaves…
Read MoreNow Available: PR “Express” Services
Beginning June 1, BroadBased will offer a new line of public relations services titled PR Express. This line of “express” services will provide small businesses and start-ups the benefit of agency expertise with a minimum of commitment and cost. This offering focuses on non-retained, one-time projects including: Industry-based media list development Special event list development…
Read MoreAndroid, iPhone or BlackBerry: Who’s Winning the Mobile Race?
Although marketers continue to produce printed materials for promotion and internal communications, much of the conversation in our orbit continues to revolve around the digital realm. The question de jour concerns what type of smart phone people are using the most. Depending on the demographics you seek, the answer changes. Companies targeting execs ask that…
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