Posts by Jan Hirabayashi
Magazine Award for Episcopal Diocese of Florida
While BroadBased is mostly known as a digital-first firm these days, many people don’t know that print design and publishing is where our roots lie. When presented the opportunity to work on a magazine redesign with The Episcopal Diocese of Florida last year, we considered it a real treat! Fast forward to 2018 and we’re…
Read MoreRayonier Advanced Materials’ annual report showcases company growth
We share a lot of information in the BroadCast about digital strategies and projects, but we also produce a substantial amount of printed work. One recent example is the 2017 Rayonier Advanced Materials (NYSE: RYAM) annual report, designed by Senior Designer Caitlin Lewis. Several concepts were presented which focused on the company’s ‘One Company, One…
Read MoreHow To Set A Marketing Budget (And What To Include)
Small and medium-size businesses often wonder how much they should spend on marketing plans. This can be a tough question for seasoned businesses, and even tougher for startups. While there’s no one-size-fits-all formula for calculating how much you should spend, BroadBased can offer you some guidelines. One thing to note is B2C (business-to-consumer) budgets are…
Read More2017 holiday recipe collection
How sweet it is! The time for gathering with family and friends is here! Per BroadBased tradition, we present you with our annual Holiday recipe collection. These mouth-watering dessert and beverage recipes were compiled from staff and client submissions.
Read MoreWhy you're asking for trouble when you solicit Yelp reviews
Your potential customers are conducting more research online before making purchase decisions, so having positive online reviews has never been more important. Asking satisfied customers to write reviews has proven to be an effective tactic for BroadBased clients, but a recent crackdown effort by online review giant Yelp will change that practice. In a recent…
Read MoreNew Research: 23% of email campaigns not making it to the inbox
A recent study released by Return Path shows that almost a quarter of marketing emails fail to reach the recipient’s inbox. Increased protection from spam filters is partly responsible, catching 8 percent of all email messages. Up to 16 percent are classified as “missing” in the report, which can be due to a variety of…
Read MoreBroadBased launches new website for Episcopal School of Jacksonville
The Episcopal School of Jacksonville has been providing students with a one-of-a-kind educational experience on a beautiful riverfront campus for more than 50 years. To showcase the school’s unique offering for students, parents and the entire Jacksonville community, school officials asked BroadBased to create a new website that captures the distinctive quality of the…
Read MoreMaida Custom Vision sharpens online focus
Maida Custom Vision, Jacksonville’s leading LASIK provider for over 20 years, recently selected BroadBased to assist with its online patient lead generation. Dr. Jerry Maida performed the first LASIK procedure in Jacksonville back in 1996, and since then his practice has been performing thousands of refractive procedures every year. In 2016, the practice merged with…
Read MoreWhat you can learn from 17 billion opened emails
There’s a lot to be learned from analyzing 17 billion opened emails. Fortunately, the team at Litmus did the work for us and put together a great infographic with its findings. The biggest takeaway is that the majority of people who receive your emails are reading them on a mobile device, so they better be…
Read MoreCoastal Blood Foundation: Expanding knowledge, saving lives
Branding a new organization grown from established roots takes a skilled hand. When the Coastal Blood Foundation was created as a non-profit endowment with proceeds from the 2015 merger of Jacksonville’s The Blood Alliance with OneBlood, the creative team at BroadBased developed the organization’s brand and website. Starting with an engaging tagline — “Community service…
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