Posts by Jan Hirabayashi
Smart Phone App Development
Q&A with Jules Allen, CIO Q: So why are these mobile devices getting so much business mindshare? A: Look at sales figures from Apple or the domestic cell phone carriers, and you’ll see that these devices are still flying off the shelves. Regular old “dumbphones” are still selling, but the future belongs to the smartphone.…
Read MoreNews Reporters Use Social Media for Research
Traditional News Media and Social Media – they can work hand in hand with marketing and PR Much has been written lately about how social media is changing business marketing, PR and customer service. It’s also changing the news and media business as more and more social media users are receiving their “news” via Twitter…
Read MoreOnline Reputation Management
87% believe the CEO’s reputation is an important part of a company’s reputation. 83% of companies will face a crisis that will negatively impact their share price between 20 and 30%, during the next five years. 100% of those reading this post have either a personal or corporate reputation to protect. Source: Marketing Pilgrim Reputation…
Read MoreAttention, Duval Four-Year-Olds! New Book Club Volume Debuts
The latest volume in Mayor Peyton’s Book Club series was launched May 17 at a ceremony at the City Hall Atrium. The new book, entitled We Salute Our Military, was introduced and read aloud by Mayor John Peyton to children from the Child Development Centers at Naval Air Station Jacksonville and Naval Station Mayport. We…
Read MoreCrisis Communications: Maria Coppola Tells How it’s Done
Our Public Relations Director, Maria Coppola, APR, has an article published in PR News’ Guide to Best Practices in Nonprofit Communications. This first edition special publication is designed to help nonprofits navigate PR, communications and social media. Maria’s 1,000-word article is titled “The Crisis Plan: An Ounce of Prevention is Worth a Pound of Reputation…
Read MoreCustom Illustration is an Award-winning Strategy for Coastal Law Magazine
At BroadBased Communications, we believe that a good illustration is one of the most powerful tools we have to convey a concept quickly and compellingly. (That’s one reason why our own website is designed around illustrations.) We’ve seen one of our clients, Florida Coastal School of Law, embrace illustration to make its biannual alumni magazine…
Read MoreARDC Dispatches New Service
American Rail Dispatching Center (ARDC), a subsidiary of RailAmerica, is introducing an innovative product for short line and regional railroads. With state-of-the-art dispatching equipment and expertise at its home base in Vermont, ARDC offers dispatching services to small freight railroads across the country. BroadBased Communications copywriters and designers worked in conjunction with the Vermont and…
Read MoreApple’s iPad — Is it for You?
Jules Allen, BroadBased Chief Information Officer There aren’t a lot of companies that can create a buzz like Apple can. Its products are shrouded in secrecy, strategic leaks drip to the press and tech blogs, and before you know it we’re in a global fervor about products such as the iPad. We’re outrageously excited about…
Read MorePaper Retriever: An Easy Way to Make a Positive Impact
Paper Retriever, a no cost, community-based paper recycling and a Broadbased PR client, participated in Earth Day festivities at the Jacksonville Landing on April 17. Paper Retriever staff Reggie Brown, Janet Bryant, Joe Anderson and Jackie Thacker distributed information and explained the company’s fundraising system to interested Earth Day guests. For more information, or…
Read More3 Pints + 1 Hour = 9 Lives Saved
BROADBased trio Karen Kurycki, Jan Korb and PR intern Desi Pappas helped launch our client The Blood Alliance’s newest location at the Shands Jacksonville campus in April. Their donations help to sustain a safe, reliable blood supply for their community. Please consider donating at a TBA location near you!
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