Posts by Jan Hirabayashi
Meet Richard Willich
Richard Willich, the CEO and Chairman of MDI Holdings has fast become one of our area’s most watched CEOs. Not only is he the CEO of the largest employer in St. Johns County, he is also a historian, a veteran, a philanthropist and a man of deep spiritual faith. Having not been in the area…
Read MoreFacility Automation Solutions (FAS)
Facility Automation Solutions (formerly W.W. Gay Facility Automation) needed a comprehensive B2B Web site to concisely present the company’s capabilities in implementing “smart” building operating systems. The company has long played a role in ensuring comfort, energy conservation and operating efficiency in many of Northeast Florida’s most high-profile institutions. From copywriting to creative services, BroadBased…
Read MoreIn the News: Gazing into the Crystal Ball for 2010
If you’re looking for a good overview of marketing trends for the coming year, you’d do well to check out the article “Strategies That Sell” in 904 Magazine’s December 2009 issue. The article provides a virtual roundtable of opinions from businesses in and around Northeast Florida — printing, retail, medical, media buying, direct mail and…
Read MoreFrom Our Window Wall
Graphic design is the purposeful combination of words, pictures and other visual elements to support the communication of an explicit or implicit message. — Michael Bierut
Read MorePaper Retriever Fetches Attention in Jacksonville
We promised to tell you about Jacksonville’s newest corporate citizen earlier this fall and we can’t wait for you to get to know them! Paper Retriever, the recycling arm of AbitibiBowater, North America’s largest manufacturer of newsprint, selected BroadBased Public Relations to lead the PR and community relations efforts when they entered the Jacksonville market…
Read MoreBroadBased Welcomes New Senior Art Director Karen Kurycki
We are thrilled to welcome a new broad, Karen Kurycki, as our senior art director. A Jacksonville resident since 2004, Karen has made a significant contribution to the local graphic arts scene as an artist, a volunteer for the arts community and currently vice president of AIGA, the oldest professional organization for design. A native…
Read MoreMac Papers Envelope Converters
A new brochure for client Mac Papers is now available and highlights the benefits of their Mac Papers Envelope Converters (MPEC) division. MPEC delivers cost-saving solutions for customers who need printed envelopes — either standard or custom designed — in bulk quantities. You might not know it, but MPEC, in business since 1967, manufactures and…
Read MoreCongratulations, Maria!
Maria Coppola, Director of Public Relations, recently completed a long-term goal of earning her Accreditation in Public Relations (APR). Established in 1964, the Accreditation Program is the profession’s only national post-graduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation…
Read MoreBroadBased Wins FiberMark Specifier Award
And speaking of Mac Papers, we were thrilled to learn last month that we won a FiberMark Specifier Award for a pocket folder we designed for The LBA Group. The folder was printed on FiberMark Suedetex Cover and printed at Southeast Printing with paper from Mac Papers. Awards are granted for projects using FiberMark cover…
Read MoreReady for Prime Time
BroadBased produced its first-ever commercials last month for client The Blood Alliance. And what a great experience it was! It’s part of an educational campaign to raise awareness of The Blood Alliance (TBA) and the invaluable work it does. “It began as recognition that we had a real need to refocus our marketing efforts,” said Jason…
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