Posts by Jan Hirabayashi
Why Facebook? Give us 30 seconds.
Facebook ad campaigns have increased leads for BroadBased clients by more than eight times over Google. Why? Our new animated whiteboard video draws it up in just 30 seconds.
Read MoreNeed for speed: new Google study on how website speed affects results
A recent study by Google found that the average load time for a mobile landing page is 22 seconds. When you consider that 53 percent of mobile site visitors will leave a site if it takes more than three seconds to load, it’s clear why conversion rates are consistently lower on mobile than desktop. Check…
Read MoreNew Launch: 24/7 Pediatric Care Centers fully-responsive website
As Jacksonville’s leading pediatrician clinic with three locations on the First Coast, 24/7 Pediatric Care Centers needed its website to keep up with the demand of today’s mobile user. BroadBased provided the solution with a custom-developed, responsive website created on our WordPress platform. The new site looks great on tablets and smartphones and loads lightning-fast…
Read MoreRayonier Advanced Materials advances the art of the annual report
The 2016 Rayonier Advanced Materials (NYSE: RYAM) annual report, designed by BroadBased, features a cover illustration by internationally acclaimed illustrator and artist Regan Dunnick. Designed to highlight the company’s products and business strategy, the illustration is a new approach for the company, which has primarily relied on photography in the past. “When exploring themes for…
Read MoreCSI adds to its responsive presence
Since 1994, The CSI Companies has been getting the people business right as one of the leading staffing firms in the region. BroadBased has been proud to call CSI a partner for several years on a wide range of traditional and digital marketing projects. Our most-recent partnership has been the launch of a new responsive…
Read MoreNew design for Diocesan Magazine
We recently collaborated with the Episcopal Diocese of Florida to redesign the Diocesan Magazine, a bi-annual magazine that focuses on churches, clergy and laity within the Diocese. The magazine is distributed to parishioners statewide. “While we maintain an up-to-date website, there’s really no substitute for how a printed magazine showcases the activities of our Diocese…
Read MoreIntroducing Caitlin Lewis, Senior Designer
In February, we welcomed Caitlin Lewis as our new senior designer. Caitlin has had extensive experience as a freelance graphic designer, as well as nine years of experience in the visual presentation division of a retail arts center. A Jacksonville native, she has traveled widely, to Egypt and Alaska with her parents — educators in…
Read MoreLogos University
Logos University, headquartered in Jacksonville, recently selected BroadBased to assist with its online application lead generation. Logos, is a 37-year-old online, faith-based university offering undergraduate and graduate degrees for students preparing for a career in the ministry. By partnering with ministry leaders all over the world, Logos has enabled more than 40,000 graduates in 33…
Read More2017: Our crystal ball says ‘digital’
You’ve no doubt been hearing the term “digital transformation” for the past couple of years, and you probably have a good sense of what it means. But here’s something you might not have thought about: Your company is in the midst of a digital transformation whether you realize it or not. Nearly all strategic planning…
Read MoreTo-do list: Two recommendations for 2017 that should top your list
Marketing trend lists for the New Year are already making their debut — think big data, personalization, better video, more social. But what if you’re still working on your 2016 list — think mobile experience, social presence, video, content and data analytics? Don’t feel bad, because you’re not alone. An evaluation of our own client…
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