Introducing Alexandra Morrison, Digital Marketing Manager

By Jan Hirabayashi | July 5, 2016

We are delighted to welcome Alexandra, our new digital marketing manager, to our team. Mostly raised in Jacksonville, Alexandra also spent years living with her family in Belgium and visiting every nation in Europe, with the photo albums to prove it. She graduated from The Bolles School in Jacksonville, then moved on to the Savannah…

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A lead generation road map guaranteed to make your phones ring

By Jan Hirabayashi | July 5, 2016

As 2016 shifts into the second half we’re seeing more and more companies challenged by online lead generation. Whether it’s quantity, quality, or a combination of both, funnel-ready leads seem to be in shorter supply for B2C and B2B companies these days. In response, we’ve put together a road map to help our partners answer…

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Mastering higher education microsites

By Jan Hirabayashi | June 1, 2016

Attracting quality students to meet enrollment goals can be every bit as competitive for colleges and universities as generating sales is for companies — maybe even more so. For several years now, BroadBased has been working with higher education clients on increasingly sophisticated digital recruiting strategies. The most recent campaign, developed for Jacksonville University’s Brooks…

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New TV spot for Ed Fraser Memorial Hospital

By Jan Hirabayashi | June 1, 2016

Placing the right message in front of the right audience using the right channel calls for a diversified approach, including traditional media. The BroadBased campaign for Ed Fraser Memorial Hospital continues to demonstrate how traditional media, in this case broadcast, can be highly effective for reaching certain demographics in a given media market. The most…

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Total Business Systems totally dominates the first page

By Jan Hirabayashi | June 1, 2016

Total Business Systems is celebrating its 25th year in business as one of Jacksonville’s leading technology companies. Despite this impressive milestone, the company’s ranking on Google for important keyword phrases was lacking. We partnered with the Total Business Systems team to execute an aggressive SEO campaign that’s helped the company achieve more than 30 first-page…

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Your website could be our new favorite!

By Jan Hirabayashi | May 10, 2016

We’ve designed dozens of websites over the years and, while we definitely have our favorites, it’s usually the most recent launch that captures our heart. And with good reason. The latest website launch is always the one incorporating the latest technology and most current design sensibility. Our latest launch of CSITechInc.com is no exception. Here’s…

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HubSpot Email Marketing Certification

By Jan Hirabayashi | May 10, 2016

BroadBased EVP, Chris Ramaglia, recently earned his HubSpot Email Marketing Certification. The certification course focuses on how to use email marketing to drive leads and growth. Achieving this certification reinforces Chris’ expertise in lifecycle marketing, segmentation, email design, deliverability, analytics and optimization. “Email is one of the few digital channels that you actually own as…

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Are you wearing clean underwear?

By Jan Hirabayashi | March 30, 2016

Got your attention, didn’t we? April kicks off Dignity U Wear’s 10th Annual UNDIE Campaign. While undergarments are the most requested item among people in need, they are also the least donated. Dignity U Wear’s 2016 goal is to collect 350,000 units of new underwear donations, along with $30,000 to help fund processing of the…

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A clean outcome for Seal Shield

By Jan Hirabayashi | March 30, 2016

As one of the world leaders in infection control technology (think antimicrobial keyboards for the healthcare industry), Seal Shield sought to design a new website to showcase its cutting-edge products and drive e-commerce sales. While the company already had a site development partner, it selected BroadBased as its design partner. We collaborated with the Seal…

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