November Digital Marketing Roundup
Check out this month’s Digital Marketing Roundup for BroadBased’s latest insights on: What’s more effective, Facebook ads or Google ads? Tips on picking the best marketing automation tool for your needs How to get website feedback you can actually use Watch the video, then email our EVP Chris Ramaglia with questions you’d like answered in…
Read MoreWhy you're asking for trouble when you solicit Yelp reviews
Your potential customers are conducting more research online before making purchase decisions, so having positive online reviews has never been more important. Asking satisfied customers to write reviews has proven to be an effective tactic for BroadBased clients, but a recent crackdown effort by online review giant Yelp will change that practice. In a recent…
Read MoreBroadBased taps global thought leadership at SMX digital marketing conference
The SMX East conference in New York is the center of the digital marketing technologies and strategies world. At this year’s SMX East in October, global thought leaders on subjects ranging from artificial intelligence to increased use of video shared their insights on the future of online marketing while the world’s leading providers of digital…
Read MoreOctober Digital Marketing Roundup
Watch this month’s DMR for BroadBased’s latest insights on: The difference between content marketing versus marketing automation. The best way for B2B companies to advertise on social media. The pros and cons of adding online chat to your website. Watch the video, then email our EVP Chris Ramaglia with questions you’d like answered in the…
Read MoreColorful clicks: Instagram ad update
A seemingly subtle change to Instagram ads could make a significant difference in click-through success. Facebook is continuing to add value to the platform by rolling out an update that allows ads to blend more seamlessly into the Instagram user feed. Ads currently feature a blue call-to-action button to differentiate them from standard posts. The…
Read MoreOrganic SEO losing click share to paid ads?
Organic search engine optimization has long been regarded as a better way to generate clicks and leads than paid ads like those offered by Google Adword campaigns. But there’s been a fairly dramatic shift recently that may change the focus of companies trying to generate inbound traffic from search campaigns. Wayfair.com, an e-commerce giant in…
Read MoreTrending: Our new Digital Marketing Roundup
Digital marketing raises a lot of questions for even well-informed business people. How do we know? Because you ask us. We love answering your questions, but we also thought we could help you stay on top of what’s happening in digital marketing with a monthly Digital Marketing Roundup. Our first Roundup video recorded by EVP,…
Read MoreFacebook cover videos put your brand on the move
One of Facebook’s most-recent updates gives businesses the ability to grab users’ attention much more effectively. The update allows you to replace your static Facebook cover image with a video that begins playing immediately when someone opens your page on a mobile or desktop device. Because video is much more effective at attracting eyeballs than…
Read MoreWarning! If your website isn't secured with an HTTPS certificate, you could lose your search rankings
Anyone who’s familiar with search engine optimization (SEO) knows that the only constant in Google’s search algorithm is change. And when a change occurs, it can mean the difference between top rankings and average rankings, which can directly impact your website’s effectiveness. We’re bringing this up because starting October 1 Google will roll out one…
Read MoreNew Research: 23% of email campaigns not making it to the inbox
A recent study released by Return Path shows that almost a quarter of marketing emails fail to reach the recipient’s inbox. Increased protection from spam filters is partly responsible, catching 8 percent of all email messages. Up to 16 percent are classified as “missing” in the report, which can be due to a variety of…
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