Google recently changed its search algorithm to a version called Hummingbird (a name that’s intended to symbolize precision and speed). If you’re the type of person who monitors your SERPs (search engine results pages) closely, you may have seen some changes in your ranking. Websites that are heavy on content should have fared the best.…

The value of marketing automation technology is exploding. Once reserved for email marketing campaigns, the software is now being used to generate leads, track campaigns (social, Adwords, email, newsletter), and create intelligent email workflows based on user interest and behavior. A June survey of B2B marketers by www.emarketer.com showed how much the use of marketing…

Three companies. Three niches. One culture. One brand. That was the challenge facing The CSI Companies, a Jacksonville-based people solutions provider, when it set out to revamp its Web presence. We reported in May how BroadBased provided a solution for the corporate-level website — TheCSICompanies.com — and now CSI has added the final piece. The…

The LBA Group, North Florida’s largest locally owned CPA firm and a BroadBased client, recently brought home a BizTech Award from the Jacksonville Business Journal for “Best Use of Website to Generate Business Leads.” BroadBased designed the site, www.TheLBAGroup.com, which launched in 2012. “Since the redesigned site went live, more than $100,000 of new business…

Pappas Promoted > Despina (Desi) Pappas has been promoted from marketing and PR coordinator to digital marketing account strategist. “Desi’s role in the agency has evolved over the last two years,” said Jan Korb Hirabayashi, BroadBased’s CEO. “This new title more sharply reflects her emphasis on managing our clients’ digital assets from concept through execution…

Although online advertising covers a broad territory, Google AdWords is one of the hottest vehicles for getting online customers onto your website. AdWords is the way you get listed at the top and along side of Google search results. It’s pay-per-click advertising, meaning you only pay when someone clicks on your ad. “It sounds simple…

Things keep clicking along in the world of pay-per-click (PPC) advertising. Here at BroadBased, we’ve seen a large shift in client budgets to online opportunities, including PPC — and we’re not alone. The 2013 State of Paid Search report recently released by Hanapin Marketing reveals that 70 percent of PPC marketers increased PPC spend this year…