First Impressions: The Branding of Rayonier Advanced Materials
Creating a corporate identity is always a big deal, but perhaps never more so than when a company is introducing itself for the first time. As Will Rogers said, “You never get a second chance to make a first impression.” To make its first impression, Jacksonville-based Rayonier Advanced Materials turned to BroadBased Communications to lead…
Read MoreA Fresh Look for Gainesville’s Digestive Disease Associates
When you work in marketing, you gain knowledge about a wide variety of industries. Case in point: developing a new website for Gainesville-based Digestive Disease Associates. The project resulted in a brush-up on physiology for the entire BroadBased staff. From designing to proofing this 100-page website, we all got a chance to satisfy our appetite…
Read MoreMoms Agree: 24/7 Pediatric Care Centers are Great!
Sometimes the best creative ideas come from the most-obvious source — your customers! When brainstorming for a new direct mail campaign for 24/7 Pediatric Care Centers, BroadBased took to the practice’s Facebook page to query moms on just what it is that they love about 24/7 Pediatric. With locations in Jacksonville and Jacksonville Beach, 24/7…
Read MoreGirls of Summer
If you stop by the BroadBased office this summer, chances are good that you will meet Kayla Little and Anastasia Mann. Kayla is an intern for the second straight summer and is a 2014 graduate of Paxon School for Advanced Studies. She begins her studies at Florida International University this fall. Kayla will be lending…
Read MoreAd Spending Continues Shift to the Net
The Internet is the nation’s second-leading ad medium behind TV, says ZenithOptimedia. And while the share of U.S. ad spending for TV, outdoor and radio has remained relatively consistent since 2012, Internet spending is predicted to continue to eat away at margins for newspapers and magazines. In 2014, ZenithOptimedia expects the Internet to account for…
Read MoreWeb Traffic Sleuthing Generates More Leads
So you’ve got your digital campaign up and running and you’re delivering plenty of new traffic to your website. But are you squeezing full value from your investment? Let’s assume you’ve set up the campaign the right way, with digital advertising driving traffic to a custom landing page where you track campaign results. And maybe…
Read MoreThe Social Life of Chicken
At BroadBased, digital marketing strategist Despina Pappas provides community management services for the social media pages of several clients, ranging from non-profits to retailers and corporations. But one of the newest Facebook launches that has her hungering for more belongs to Church’s Chicken of Jacksonville. “I get sooooo hungry every time I work on that…
Read MoreWhat’s News at BroadBased
BroadBased CEO Jan Hirabayashi wrote a recent article for the February issue of 904 Magazine, expanding on a previous BroadCast article about mobile website development. Read the expanded version of Is Your Website Mobile Friendly, Compatible or Optimized? (And why you should care) online at 904.
Read MoreIs Your Website Mobile Friendly, Compatible or Optimized? (And why you should care)
Many companies — perhaps yours is among them — have invested significant time and resources for a new website in the past five years. And many of those new websites, although up-to-date at the time, were built in HTML (count ours among them) and predated content management systems. So where are we headed with this?…
Read MoreIt’s OK to Print (No, really!)
While technology can add serious complexity to marketing activities (see the news items above and below) it’s nice to know that some things have stayed relatively simple — like putting ink on paper. OK, it doesn’t have to be just ink on paper. Paper marketing materials can be sexy, too. Graham Riley, marketing director for…
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