Three… Two… One… Launch!
In addition to the newly launched Mac Papers website, BroadBased also recently wrapped up two other Web projects for Riverplace Tower and Driver McAfee Peek & Hawthorne. Our process for designing a website begins with our comprehensive Website Planning Guide. The guide enables us to collaborate with each client to define website goals and objectives,…
Read MoreA Fresh Face at BroadBased
The next time you are in the BroadBased office you may very well see a new face belonging to Nikki Haywood, our summer design intern. An energetic addition to our team, Nikki graduates from the University of North Florida this fall with a bachelor’s degree in graphic design and digital media. A member of the Jacksonville…
Read MoreBroadBased Online
While the BROADcast is distributed only once a month, we’re spreading the news daily on top trends and hot topics on Facebook and Twitter. For regular doses of marcom, design and PR news, follow us on Twitter at @BroadBased, and “like” us on Facebook!
Read MoreWe’ve Got the Whole World in Our Hands!
BroadBased Senior Art Director Robert Hedges worked with the City of Jacksonville’s Office of Special Events to develop promotional materials and a guide book for Jacksonville’s 20th Annual World of Nations Celebration. The event, to be held May 3 to May 6 at Jacksonville’s Metropolitan Park, celebrates the rich cultural traditions and unique heritage of people…
Read MoreBenchmarking Email Open Rates
While you certainly desire that everyone on your e-newsletter list would open and read it, that’s just not going to happen. But before your CEO complains to you about low open rates, arm yourself with some industry facts. According to a July 2011 Email Marketing Metrics Report from MailerMailer.com: Once your email campaign has been…
Read MorePrinting on the Rebound in 2012?
According to a February blog post by The National Association for Printing Leadership (NAPL), commercial printing industry sales are expected to begin growing this year for the first time since 2007. While the increase is only expected to be 1%-3%, and the group is very cautious about making further projections, this is indeed good news…
Read MoreBroadBased Online
While the BROADcast is distributed only once a month, we’re spreading the news daily on top trends and hot topics on Facebook and Twitter. For regular doses of marcom, design and PR news, follow us on Twitter at @BroadBased, and “like” us on Facebook!
Read MoreFaceBook Timeline for Business Update
Just in case you’ve been living in a cave for the last month, you should know that Facebook is automatically updating all existing business pages to the new Timeline format on March 30. If you have not yet prepared, there are still a few days left before the big switch for our social media Broads…
Read MorePublic Relations Redefined (Literally)
The Public Relations Society of America (PRSA) has updated its definition of public relations for the first time since 1982. PR has come a long way in the last 30 years, from roots of press agentry and publicity, to today’s more modern focus on engagement and relationship building. As such, PRSA launched a crowd-sourcing campaign…
Read MoreClient Spotlight: Flagler College
BroadBased is proud to have been chosen by Flagler College to help the college promote an important milestone in the storied history of its St. Augustine campus. In 2013, Flagler will celebrate the 125-year anniversary of the opening of the Hotel Ponce de Leon, a national historic landmark. The hotel, built by Henry Flagler in…
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