CMO Confidence in Social Media
Three out of every four chief marketing officers (CMOs) say social media efforts are having a positive impact on sales, according to a July 25 white paper from Bazaarvoice.com. Other key findings in the paper, titled Chief customer advocate: How social data elevates CMOs, include: Social data impacts decisions for nearly all CMOs. Almost half…
Read MoreCoastal Law Finds Facebook Advertising Success
“We knew we needed to segment our prospective audience to put meaningful content in front of them,” says Alan Smodic, Web Communications Manager at Coastal Law. “This campaign targeted those specific students and brought them to our space. The quick success has given our admissions staff an outlet to connect with students as they choose…
Read More2012: Businesses Plan for Marketing Success
To help us allocate staff and resources in anticipation of future client needs, we identify shifts in marketing trends by monitoring client budget allocations from year to year. For 2009, we saw a rise in print design, 2010 brought significant interest in custom app design, and 2011 was definitely the year of social media. Now,…
Read MoreFocus Groups Can Provide a Strategy Edge
How can we get people to buy our product or service? What are the strengths and weaknesses of our product or service compared to our competitors? Could our marketing materials be more effective in message or design? What is the perception of our business in the community? What are ex-customers saying about us? These are…
Read MoreBranding Brush Up
Sometimes an individual concept can grow into a driving force for an entire campaign. A recent Mac Papers project is a case in point. What began as a campaign-specific brochure and micro-site grew into revamped messaging, new print materials and a website redesign. While Mac Papers is the leading supplier of fine printing papers and…
Read MoreThe ABC’s of Marketing Fun
“A is for art buyers who are the greatest of souls” and “S is for sexy which sells every time.” If you were following the @BroadBased Twitter account or FaceBook page in May, you were treated to these lighthearted nuggets of wisdom and many more from illustrator Richard Goldberg’s The ABC’s of Marketing. We had…
Read MoreThree… Two… One… Launch!
In addition to the newly launched Mac Papers website, BroadBased also recently wrapped up two other Web projects for Riverplace Tower and Driver McAfee Peek & Hawthorne. Our process for designing a website begins with our comprehensive Website Planning Guide. The guide enables us to collaborate with each client to define website goals and objectives,…
Read MoreA Fresh Face at BroadBased
The next time you are in the BroadBased office you may very well see a new face belonging to Nikki Haywood, our summer design intern. An energetic addition to our team, Nikki graduates from the University of North Florida this fall with a bachelor’s degree in graphic design and digital media. A member of the Jacksonville…
Read MoreBroadBased Online
While the BROADcast is distributed only once a month, we’re spreading the news daily on top trends and hot topics on Facebook and Twitter. For regular doses of marcom, design and PR news, follow us on Twitter at @BroadBased, and “like” us on Facebook!
Read MoreWe’ve Got the Whole World in Our Hands!
BroadBased Senior Art Director Robert Hedges worked with the City of Jacksonville’s Office of Special Events to develop promotional materials and a guide book for Jacksonville’s 20th Annual World of Nations Celebration. The event, to be held May 3 to May 6 at Jacksonville’s Metropolitan Park, celebrates the rich cultural traditions and unique heritage of people…
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