Benchmarking Email Open Rates
While you certainly desire that everyone on your e-newsletter list would open and read it, that’s just not going to happen. But before your CEO complains to you about low open rates, arm yourself with some industry facts. According to a July 2011 Email Marketing Metrics Report from MailerMailer.com: Once your email campaign has been…
Read MorePrinting on the Rebound in 2012?
According to a February blog post by The National Association for Printing Leadership (NAPL), commercial printing industry sales are expected to begin growing this year for the first time since 2007. While the increase is only expected to be 1%-3%, and the group is very cautious about making further projections, this is indeed good news…
Read MoreBroadBased Online
While the BROADcast is distributed only once a month, we’re spreading the news daily on top trends and hot topics on Facebook and Twitter. For regular doses of marcom, design and PR news, follow us on Twitter at @BroadBased, and “like” us on Facebook!
Read MoreFaceBook Timeline for Business Update
Just in case you’ve been living in a cave for the last month, you should know that Facebook is automatically updating all existing business pages to the new Timeline format on March 30. If you have not yet prepared, there are still a few days left before the big switch for our social media Broads…
Read MorePublic Relations Redefined (Literally)
The Public Relations Society of America (PRSA) has updated its definition of public relations for the first time since 1982. PR has come a long way in the last 30 years, from roots of press agentry and publicity, to today’s more modern focus on engagement and relationship building. As such, PRSA launched a crowd-sourcing campaign…
Read MoreClient Spotlight: Flagler College
BroadBased is proud to have been chosen by Flagler College to help the college promote an important milestone in the storied history of its St. Augustine campus. In 2013, Flagler will celebrate the 125-year anniversary of the opening of the Hotel Ponce de Leon, a national historic landmark. The hotel, built by Henry Flagler in…
Read MoreIntegrated Marketing Strategy Is the Cats’ Meow
When BroadBased CEO Jan Korb’s stepmother, Gail, passed away in December, she left behind nine beloved housecats — and one of the most daunting marketing challenges of Korb’s career. A family member immediately adopted two of the precocious kitties, but the remaining seven cats also needed new homes, giving Korb a purrfect opportunity to demonstrate…
Read MoreStrategic PR and BusinessWire
In March, BroadBased held an educational seminar with BusinessWire to show off all the latest benefits of the company’s mobile, SEO, online and social media technologies. BusinessWire, a Berkshire Hathaway Company, gave our clients and partners an in-depth education on writing press releases targeted for all the platforms. Marketing directors love the awesome analytics that…
Read MoreOnline Advertising Budgets Still Rising
A January study by eMarketer.com predicts that online marketing will post a 20% growth in 2012, surpassing gross print ad spending for the first time. The study goes on to state that the growth of TV advertising will remain relatively untouched by online spending.
Read MoreWe’re Certifiable!
BroadBased Receives National Certification from the Women’s Business Enterprise National Council (WBENC). After a rigorous application process, we are excited to announce our new WBENC (pronounced wee-bank) certification. The organization’s website states, “The Women’s Business Enterprise National Council is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. WBENC, a national 501(c)(3)…
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