Acronym of the Month: SEO – Search Engine Optimization
SEO – Search Engine Optimization SEO is a process designed to help increase organic (free) search results. Organic results are un-paid rankings of Web pages returned by search engines in response to a keyword query. The page placement of a company in a Web search can be significantly increased if the Web site is optimized…
Read MoreAcronym of the Month: RSS – Really Simple Syndication
Acronym of the Month: RSS – Really Simple Syndication RSS Readers are great new tools to help you catch up on what’s new on your favorite web sites without roaming from site to site. When you use an RSS Reader, you bookmark your favorite web sites, blog entries, news headlines or podcasts. When new posts…
Read MoreKnowledge is Power
Industry Ad Spending Analysis – Using Standard Industrial Classification (SIC) codes, industry ad-spending reports can be obtained which provide average industry ratios, including advertising as a percentage of sales; advertising as a percentage of margin; and the trend from last year to this year. This information is very useful when determining how much you should…
Read MoreTrade Show Tips
For the upcoming trade show season – in addition to sprucing up your display – don’t forget to pre-promote the show to your target market. Try one or more of the following tips. Advertising in trade journals and in the advance show program Adding the name of the show and your booth number to all…
Read MoreNews from the PR Division at BroadBased
Maria Coppola Named to Mayor’s Communication Subcommittee On December 13, Mayor Peyton announced “The Jacksonville Journey – Take a Step” initiative to reduce the city’s out-of-control murder rate. One of the principals of the program is to assemble community leaders from all walks of life, businesses and civic groups to bring together their collective intellect…
Read MoreFinancial News & Daily Record Talks with Maria Coppola, New PR Director- BroadBased Communications, Inc.
View complete story from the Financial News & Daily Record Financial News & Daily Record – by Mike Sharkey Staff Writer The two awards on the wall say “News Hound” and that’s a pretty accurate description of Maria Coppola. Maybe it started when she was 14 years-old and volunteered to work on then Sen. Bob…
Read MoreMarketing company brings PR in-house with new hire
Jacksonville Business Journal – by Mark Szakonyi Staff Writer JACKSONVILLE — BroadBased Communications Inc., is even broader with the addition of public relations services to its marketing, advertising and design repertoire. The company’s president and founder, Jan Korb, said she decided to bring the public relations services in-house, instead of contracting out, because more of…
Read MoreOur Base Grows Broader
Just between you and us… Although the formal announcement is still two weeks away, BroadBased will announce a new Public Relations Division in mid-October. We’re so excited we can barely contain ourselves! This new endeavor will be led by a 15-year veteran of the media industry in North Florida and will focus on positive, proactive…
Read MoreBroadBased Spins Web Results for Wide Range of Clients
Remember when a Web site was a marketing novelty? It seems like ancient history, because now an effective online presence is essential. In addition to providing customers with quick and easy access to information and services, a Web site, in many cases, is the first “face” a prospective customer or client sees. So it had…
Read MoreBroadBased Collects Two Silver Addy Awards
As part of Mayor Peyton’s Literacy Initiative, each baby born in Duval County participating hospitals in 2007 is eligible to receive the free baby RALLY infant literacy kit. The kit contains two custom board books, a key-to-the-city rattle and music CD with custom songs recorded by the Paxon School for Advanced Studies Chorale. The kit…
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