Brand Development
Mastering higher education microsites
Attracting quality students to meet enrollment goals can be every bit as competitive for colleges and universities as generating sales is for companies — maybe even more so. For several years now, BroadBased has been working with higher education clients on increasingly sophisticated digital recruiting strategies. The most recent campaign, developed for Jacksonville University’s Brooks…
Read MoreNew TV spot for Ed Fraser Memorial Hospital
Placing the right message in front of the right audience using the right channel calls for a diversified approach, including traditional media. The BroadBased campaign for Ed Fraser Memorial Hospital continues to demonstrate how traditional media, in this case broadcast, can be highly effective for reaching certain demographics in a given media market. The most…
Read MoreAre you wearing clean underwear?
Got your attention, didn’t we? April kicks off Dignity U Wear’s 10th Annual UNDIE Campaign. While undergarments are the most requested item among people in need, they are also the least donated. Dignity U Wear’s 2016 goal is to collect 350,000 units of new underwear donations, along with $30,000 to help fund processing of the…
Read MoreGeneration Next: BroadBased 2.0
BroadBased has launched a new website that reflects our sharpened focus on helping growth-minded organizations bridge the digital divide and capture the potential of new marketing technologies and platforms. With engaging design, informative content and clear navigation, the new site gets right to the good stuff — helping you increase sales and build your brand.
Read MoreThe LBA Group celebrates 50 years with commemorative website
The special anniversary website includes an interactive timeline, beginning with the firm’s 1966 founding and featuring firm milestones interwoven with pop culture and historical events. The website also features videos and lighthearted profiles of the partners and their alter egos. Visit the website and view their timeline and partner videos.
Read MoreNew TV spot for Ed Fraser Memorial Hospital features lifesaving technology
Produced by BroadBased and CROP Creative Media, the 60-second TV spot is the fourth in a series for Ed Fraser Memorial Hospital. It features EFMH’s gastroenterologist, Dr. Julian Lopez, describing the new lifesaving colon screening technology.
Read MoreA Quint of Brands for Baker County Medical Services
On September 25, Baker County Medical Services (BCMS) in Macclenny, Florida, unveiled a new branding system designed by BroadBased that distinguishes each of BCMS’s health care brands, while at the same time unifies the system’s medical facilities within the BCMS family. BCMS owns and operates four medical facilities 25 miles east of Jacksonville, including a…
Read MoreWhat a card!
A playful promotion designed for The LBA Group, a CPA firm in Jacksonville, Fla., features the LBA all-stars in a series of collectible sports cards. Each perforated card features a colorful caricature on the front, with each partner’s “stats” — such as position, rookie year and favorite karaoke go-to song — on the back. Collect…
Read MoreIntegrated Campaign for Ed Fraser Memorial Hospital
Ed Fraser Memorial Hospital in Macclenny, Fla., engaged BroadBased to create a 12-month integrated marketing plan that includes elements of broadcast television, radio, outdoor, online advertising, and a new social media presence. We teamed with CROP Creative Media in Jacksonville to produce a series of successful television and radio spots for the hospital, which is…
Read MoreJacksonville University Turns 80 — On Beautiful Paper
When Jacksonville University asked us recently to create a keepsake anniversary brochure, we were excited to take on the project — for more reasons than one. In this era when printed projects are often disregarded in favor of digital solutions, we continue to believe that printed pieces are still a highly effective solution to achieve…
Read More