Brand Development
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Although we cannot reveal a name or many details at this time, a large international company will soon be making its Florida debut in the Jacksonville and Orlando markets. Through planning and relationship-building, BroadBased is helping the managers in their preparations to launch their business ventures. We’re working with them to develop roll-out plans for…
Read MoreThe Case for Illustration
This custom illustration was produced for Coastal Law Magazine by Daniel Vasconcellos. Custom illustration can add the perfect touch of personality and precision to support your brand, product or service. At BroadBased, we are big fans of custom illustration and regularly provide illustration solutions in our presentation mix. Custom illustration enables designers to apply a…
Read MorePrint Taking a Bigger Piece of the Budget Pie?
BroadBased owner Jan Korb turned up a surprising result when studying the company’s first quarter business mix. “We have several in-house services that we track including public relations, marketing planning and print and online development,” says Korb. “While it certainly takes more than one quarter for a trend to take shape, we are very surprised…
Read MoreOutdoors and Loving it with Jacksonville Kids
Two BroadBased employees recently shared moments in the sun with area children. More than 200 children participated in the latest RALLY Jacksonville! event – Great Outdoor Adventure – as part of Mayor Peyton’s Book Club early literacy program. During the morning’s activities, Jacksonville Mayor Peyton was present to help with a tree planting. The children…
Read MoreKudos to BroadBased Prez Jan Korb
We think she’s the greatest. But now it’s not just coworkers and friends who say so. Last month, Jan was all modesty as she received the Silver Medal Award from the Jacksonville chapter of the American Advertising Federation (AAF). The award recognizes the person who has made the most significant individual contribution to the industry…
Read MoreDollar for Dollar, Specialty Advertising Packs the Biggest Punch
Thinking of cost-effective ways to punch up your advertising on a limited budget? Everything old is new again – try imprinted specialty items. According to recent advertising research, those imprinted mugs, caps, bags and pens are more powerful advertising messengers than you might think, and they’re cheaper per impression than any other form of media.…
Read MorePresenting BroadBased 4.0
Bigger, Bolder and Room to Grow! The new suite is located just off the elevator on the 18th floor. Now bigger, brighter and bolder, the new BroadBased Communications headquarters is buzzing with activity as we add the final decorative touches to our new 18th floor home in the Riverplace Tower. BroadBased owner and CEO Jan…
Read MoreComing Soon: BroadBased 4.0
You may have heard rumblings about upcoming changes at BroadBased, and I am happy to confirm that the rumors are true! Now entering our 13th year – with the last ten years spent on the 22nd floor of Riverplace Tower – BroadBased is in the midst of a regeneration. We will soon introduce a larger…
Read MoreGreat Outdoor Adventure
Continuing the branding theme developed by BroadBased in 2004 for RALLY Jacksonville! and Mayor Peyton’s Book Club, the newest component of the Book Club is the Great Outdoor Adventure. The new logo, developed by BroadBased and drawn by children’s book illustrator Ethan Long, features Mayor Peyton and Pete the Dog ready for some outdoor fun!…
Read MoreCSX Sports BroadBased Design
Nearly 50 CSX employees are riding in the PGA TOUR Cycle to the Shore 2008 September 20 and 21. Cycle to the Shore is a two-day 172-mile ride from St. Augustine to Daytona and back, and benefits MS. For the fifth consecutive year, the CSX cyclists will sport team jerseys designed by BroadBased Communications. This…
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