Digital Marketing
Video Feature: 3 Tips to Boost Your Marketing Strategy in Q4
BroadBased Partner Chris Ramaglia details his top 3 tips to help your marketing strategy end on a high note in 2023.
Read MoreThe 3 most overlooked pieces of marketing data that can unlock higher ROI
Usually when we think of marketing data, we turn to analytics and KPIs. Hard numbers and stats that give us the plot points of the story, but fail to deliver the rich details that can create major separation from our competitors. The truth is, some of the valuable insight can be found from sources that…
Read MoreMaximize Your Budget With a Well-defined Target Audience
In today’s highly competitive digital marketing landscape, defining and refining your target audience is essential to optimize your budget and attract more customers. By employing precision targeting, you can ensure that your advertising budgets are utilized to engage only those who are most likely to become prospective customers. Below, we outline some effective processes used…
Read More3 Ways to Turbocharge your lead gen with Google Ads
Google ads have proven to be one of the most effective strategies for our clients’ lead gen campaigns. Shortly after launching Google Ads, we see consistent surges in phone calls, contact form submissions and website chats. One of the biggest reasons for this is because Google Ads are centered around intentional search. When prospects “raise…
Read MoreB2B Work Spotlight: Filling webinar seats with strategic lead gen
Dawn Emerick is one of the foremost experts in trauma-informed leadership and has incorporated webinars into her marketing mix to showcase her subject matter expertise and drive leads into her funnel. BroadBased developed and launched a lead generation strategy to promote these webinars with the goal to increase registrations. We created a series of ads…
Read MoreWork Spotlight: Calling the Dawgs with a digital strategy
One of our latest projects is a fun one, helping the Georgia Bulldog Club of Jacksonville with a digital campaign to sell UGA license plates here in Florida. We delivered creative Facebook ads to a targeted audience of UGA supporters with the goal selling the newly-designed Florida license plates. By testing and refining the creative…
Read MoreBroadBased presents at IABC meeting
Last month, our EVP and Partner Chris Ramaglia had the privilege of holding a presentation for the Jacksonville chapter of the International Association of Business Communicators (IABC). Chris talked about digital strategy in 2022, covering how the global pandemic changed marketing and how you can align your tools and tactics to be successful in driving…
Read MoreDoes your lead gen strategy pass the test? Here’s how to use A/B testing to make the grade and drive more leads
“Do you think these ads will convert?” This is a question I hear a lot from clients, co-workers and colleagues, and I answer it the same way just about every time: “I don’t know, what happened when you tested them?” The reason I do this isn’t to be smug (well, maybe a little). I ask…
Read MoreBring leads into your funnel with a smooth landing (page)
Picture this: you’ve got your Facebook and Google ad campaigns perfectly dialed in with pinpoint targeting, killer copy and irresistible creative. Once you hit the “go” button, leads should be converting left and right. But what if they’re not? If this has happened to you, there’s a good chance it’s due to a landing page…
Read MoreClearing out your Gmail for the New Year
The New Year is almost here and one of the easiest ways to start being productive is by clearing out your inbox. It might seem like a scary concept, but are you really going to go back to that email from February 2017? The answer is no, but the idea of going through all of…
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