Facebook Advertising
Facebook ads outperforming Google ads
Advanced targeting, eye-catching design and flawless mobile device experience are just a few reasons why we’re seeing our clients’ Facebook ads outperform their Google counterparts. In the past five years at BroadBased, we’ve spent over $100,000 on Facebook ad campaigns, and in some cases we’re able to deliver as much as 80 percent more traffic…
Read MoreLogos University
Logos University, headquartered in Jacksonville, recently selected BroadBased to assist with its online application lead generation. Logos, is a 37-year-old online, faith-based university offering undergraduate and graduate degrees for students preparing for a career in the ministry. By partnering with ministry leaders all over the world, Logos has enabled more than 40,000 graduates in 33…
Read MoreDon’t treat your business Facebook account like a pinball game
With the start of the New Year, we like to advise our clients to make a resolution to use the wealth of data available on Facebook to target their marketing efforts. Treating Facebook marketing like a pinball game — launching balls blindly and hoping they hit a few targets before dropping from sight — is…
Read MoreHave you seen Facebook's new canvas ads?
Social media marketing continues to increase year after year and Facebook continues to lead that charge by controlling 18% of the market share. As Facebook dominates the social media marketing game, they have introduced a new type of mobile ad experience, Canvas ads. Capitalizing on mobile advertising’s growth over desktop, Canvas ads allow advertisers to…
Read MoreWhat do all successful Facebook ad campaigns have in common?
Facebook advertisers have grown 50% from 2015-2016* and at BroadBased we’ve seen firsthand how successful our clients’ campaigns can be at driving leads and building awareness. Facebook ad campaigns cost considerably less than traditional Google search campaigns and in some cases have surpassed traffic and leads generated by other digital tactics. Having actively managed hundreds…
Read MoreHow many eyeballs does your digital campaign need to be successful?
How do you determine the number of impressions needed for your online campaign to generate the volume of sales leads and closed deals needed to achieve your goals? If you’ve budgeted $5,000 for online lead generation for a new product or service, is that enough? How would you know? BroadBased can help you answer these…
Read MoreSocial vs. Search: Which is a better fit for your advertising dollar?
For the past 10 years, Google Pay Per Click (PPC) and display advertising (graphic ads displayed on websites) have dominated digital advertising budgets — and rightfully so, as over 3.5 billion searches are performed each day on Google (see them all in real time here). But how we use the Internet changes constantly and the…
Read MoreGeneration Next: BroadBased 2.0
BroadBased has launched a new website that reflects our sharpened focus on helping growth-minded organizations bridge the digital divide and capture the potential of new marketing technologies and platforms. With engaging design, informative content and clear navigation, the new site gets right to the good stuff — helping you increase sales and build your brand.
Read MoreOff the Wall
Facebook has its Wall. We have our Wall of Windows. Our conference room windows are etched with a mini-library of inspirational quotes on marketing, design, and communications. We hope to never keep you waiting in the lobby long enough to read them all, so we’d like to share one of the quotes with you in…
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